06-10-2014

2013年，总消费的80%来自市场、杂货店等传统销售渠道。另一方面，对现代销售渠道的需求正在上升，随着市场外资的增加，便利店和迷你超市的使用逐渐流行起来。

Following long standing brands such as Shop & Go (Singapore – 2005), Circle K (US – 2008), newer brands like FamilyMart (Japan – 2010), MiniStop (Japan -2011), and B’sMart (Thailand – 2013) also entered Vietnam retail market. In 2014, Shop & Go became the biggest convenience store chain in terms of store quantity (108), with the expansion rate of 2-3 stores per month, it is expected to have 130 stores by the end of 2014. In addition, other companies also continued to expand their investment. Like B’sMart has plans to acquire 300 stores in 2018; or FamilyMart’s continued reinvesting though it was once forced to shrink the scale, indicating how attractive the Vietnam market is. To be more specific, in 2010, FamilyMart entered Vietnam’s retail market; 2 years later the company cancelled its joint venture contract as its business partner was acquired by a Thailand company, all of previous stores were renamed as B’sMart. After that, FamilyMart came back to the market with a plan to expand its store system again. As a result, there are 57 Family Mart stores under the form of franchise in 2014.

便利店行业不仅有外资企业，国内企业也纷纷布局，如Hapro超市已开设20家便利店和13家迷你超市。虽然国内企业均以门店数量为目标不断扩大市场份额，但即便是Hapro这样的龙头企业，也只占据了5%的市场份额。主要原因在于外资企业在经营经验和资金实力上占有优势。外资企业可以在便利的地段开店，而国内投资者中超过一半的人在资金上遇到了困难，在客服技巧、产品陈列等方面也不够专业。例如，G7由于配送体系不完善，在价格和产品种类上都不具备竞争优势，2006年拥有500家门店，2010年已售出一半以上。随后，2011年，G7Mart与Ministop合作成立G7-Ministop，目前G7-Ministop门店以Ministop品牌运营。