また、ホーチミン市では鯉を対象にしたショーイベントも定着しつつある。2023年6月に開催された「ベトナム鯉ショー」には約600匹が出品され、審査員は日本の池魚業者・丸堂養鯉場が担当するなど、日越の専門家が交わる場ともなっている。 [4].

文化的親和性と外交関係が後押し、市場の拡張に期待

Currently, most of the carp distributed in Vietnam are domestically produced, but Japanese carp hold brand value as a luxury item and have secured a steady demand. Additionally, Japanese cultural elements such as bonsai and origami have gained popularity in recent years, and the “Japanese aesthetic sense,” which includes carp, is gradually spreading. Vietnam and Japan have established a stable relationship not only economically but also culturally and diplomatically. This affinity is likely to support the growth of the ornamental fish business and culture-related exports in the future.

高品質・中価格帯の育成で市場裾野の拡大を

Japanese Nishikigoi are likely to maintain their status as a luxury item for the wealthy. However, as the number of middle-class koi enthusiasts grows, a mid-priced model that leverages Japan’s breeding expertise will be crucial for the future. Even in the niche market of ornamental fish, Vietnam has already become an important cultural and economic partner for Japan. The Nishikigoi swimming peacefully in the pond subtly yet surely reflect the deepening of Japan-Vietnam relations.

[1] Source: Tepbac (fisheries-related media) ” 巨大魚のレベルアップ：ベトナムのコイ ” (November 2022)

[2] Source: NonBo (Koi distributor/seller) ” 鯉の知識：鯉の起源、分類、意味、飼育方法、価格 ”

[3] Source: Saigon Pool Spa (pool and spa solutions company), ” 鯉の池を作るにはどれくらいの費用がかかりますか？ ?” (June 2023)

[4] Source: Tuoi Tre (Ho Chi Minh Communist Youth Union newspaper) ” About 600 鯉が参加する ミス・カープ・コンテスト ” (June 2023)

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