胡志明市的鲤鱼展也越来越常见。2023年6月举办的越南鲤鱼展展出了约600条鲤鱼，评委来自日本池塘养鱼场Marudo Carp Farm，使其成为日本和越南专家齐聚一堂的平台。 [4].

文化亲和与外交关系促进市场扩张

Currently, most of the carp distributed in Vietnam are domestically produced, but Japanese carp hold brand value as a luxury item and have secured a steady demand. Additionally, Japanese cultural elements such as bonsai and origami have gained popularity in recent years, and the “Japanese aesthetic sense,” which includes carp, is gradually spreading. Vietnam and Japan have established a stable relationship not only economically but also culturally and diplomatically. This affinity is likely to support the growth of the ornamental fish business and culture-related exports in the future.

通过培育高品质、中等价位的产品来扩大市场基础

Japanese Nishikigoi are likely to maintain their status as a luxury item for the wealthy. However, as the number of middle-class koi enthusiasts grows, a mid-priced model that leverages Japan’s breeding expertise will be crucial for the future. Even in the niche market of ornamental fish, Vietnam has already become an important cultural and economic partner for Japan. The Nishikigoi swimming peacefully in the pond subtly yet surely reflect the deepening of Japan-Vietnam relations.

[1] Source: Tepbac (fisheries-related media) ” 升级版巨型鱼：越南鲤鱼 ” (November 2022)

[2] Source: NonBo (Koi distributor/seller) ” 锦鲤知识：锦鲤的起源、分类、含义、饲养方法、价格 ”

[3] Source: Saigon Pool Spa (pool and spa solutions company), ” 建一个锦鲤池要花多少钱 ?” (June 2023)

[4] Source: Tuoi Tre (Ho Chi Minh Communist Youth Union newspaper) ” About 600 鲤鱼参与 鲤鱼小姐大赛 ” (June 2023)

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