越南碳酸软饮料（CSD）市场正在经历转型，消费者偏好、健康意识和数字化互动的变化正在重塑品牌的市场策略。尽管碳酸饮料长期以来一直是越南消费者，尤其是年轻一代，喜爱的提神饮品，但最新趋势显示，未来增长既面临挑战，也蕴含机遇。.

碳酸软饮料市场概览

到2025年，碳酸软饮料（ CSD ）细分市场预计将创造约US$1.88 billion，约占软饮料总市场的21%，2025年至2029年的预测CAGR为4.27% [1].这使越南成为东南亚较为活跃的CSD市场之一。城市化进程、中产阶级收入上升以及年轻的人口结构（35岁以下人口占比超过50%）持续推动即饮饮料需求。.

Carbonated soft drink in a supermarket in Hanoi

来源： VnExpress

碳酸软饮料的消费者偏好

越南消费者对碳酸软饮料的偏好受到传统口味、健康意识和品牌影响力的共同塑造。.

年轻消费者占据市场很大一部分，正越来越倾向于低糖或无糖产品、气泡水果风味饮料以及添加功能性益处的饮品。此外，越南消费者也变得更加挑剔，往往更青睐强调天然成分、可持续包装和本土特色的品牌。.

在使用行为方面，根据Coc Coc于2023年对1600多名受访者开展的一项调查 [2], the 25-29 age group has the strongest consumption, with the most common usage being 2-3 times/week. For the sale channel, offline channels continue to dominate Vietnam’s carbonated soft drink (CSD) market despite the growing presence of e-commerce. Traditional grocery stores remain the most common point of sale, with 67% of consumers regularly purchasing CSDs there. Convenience stores are also gaining popularity, preferred by 48% of respondents, reflecting the increasing role of modern retail. Other important offline locations, such as supermarkets, restaurants, and local markets, remain essential in everyday shopping habits.

When choosing carbonated soft drinks, Vietnamese consumers place the greatest emphasis on factors such as brand reputation, packaging, personal preferences, and product ingredients, with 66% of respondents citing these as key considerations. Price also plays a significant role in purchasing decisions, highlighting the importance of both quality and affordability in consumer choices.

越南碳酸软饮料主要参与者