The market for school meals in Vietnam is not a monolith but a segmented landscape with widely divergent pricing structures. The primary factor driving this variation is the school model itself, which creates a clear split between the high-volume, price-sensitive public schools’ sector and the high-value, service-oriented private and international institutions.

来源：B&Company编译

影响工业餐饮供应商的因素

对于在工业园区内运营的企业来说，选择工业餐饮供应商是一项至关重要的决策，直接影响着生产活动 [5]。最重要的选择标准包括：

– Operational Capacity: The ability to produce and deliver extremely large quantities—ranging from hundreds to tens of thousands of meals per day—on time is a fundamental requirement. Any delay can disrupt the entire production line.

– Competitive Pricing: In a cost-optimized environment, pricing is always a key factor in negotiations. However, companies are increasingly aware that the lowest price does not necessarily equate to the best choice.

– Food Safety: This is a non-negotiable standard. A single case of food poisoning can not only harm workers’ health but also cause significant economic losses due to production stoppages.

– Financial Stability: A financially sound supplier ensures a stable supply of raw materials, has the capacity to invest in modern equipment, and can offer flexible payment terms to clients.

在评估餐饮供应商时，学校非常重视一些超越基本服务范围的标准。做出选择不仅关乎每日膳食保障，还关乎保障学生健康、履行监管义务以及维护家长信任[6]。最重要的选择标准包括：

– Legal Compliance & Certification: The provider must possess all necessary certifications, particularly for Food Hygiene and Safety, along with relevant business licenses. This is a non-negotiable prerequisite.

– Nutritional Expertise: The provider must demonstrate the ability to design scientific, balanced menus that strictly adhere to official regulations and are tailored to the specific needs of different student age groups.

– Transparency: The ability to provide clear information on food sourcing and preparation processes, coupled with a willingness to engage in open dialogue with both the school administration and parents, is a critical factor in building trust.

– Child-Friendly Menus: Beyond meeting nutritional requirements, menus must be diverse, flavorful, and appealing to children’s palates. This encourages students to finish their meals, which prevents food waste and ensures they receive the necessary nutrients.

对企业的影响

对于在越南工业餐饮市场运营的企业而言，核心启示在于必须采取双重战略，因为一刀切的模式无法取得成功。在工业园区领域，要想取得成功，必须持续关注效率和生产力——提供成本优化的解决方案、高能量营养和可衡量的绩效成果。供应商必须将自己定位为战略合作伙伴而非普通供应商，投资生产技术以实现工作流程自动化，设计根据体力劳动者热量需求定制的数据驱动菜单，并生成清晰的报告，将餐饮质量与缺勤率和生产力等人力资源指标联系起来。灵活的服务套餐，区分工人、办公室职员和专业人员，可以进一步最大化合同价值并加强客户关系。

相比之下，学校教育领域则需要完全不同的策略，信任才是最宝贵的财富。成功取决于获得认证的营养专业知识、对家长绝对透明的政策以及强大的社区参与度。实现这一目标的途径包括：组建一支合格的营养师团队，负责均衡菜单的设计和咨询；开发数字平台或移动应用程序，方便家长追踪膳食和追溯食品来源；组织互动活动，例如营养研讨会或美食节，以加强家长与学校之间的联系。获得HACCP或ISO 22000等国际认可的认证，不仅可以提升安全标准，还能成为质量保证的显著信号，增强信任，并在这个高度敏感的市场中打造决定性的竞争优势。

结论

越南的工业餐饮市场不仅规模庞大，而且深深植根于该国的制造业生态系统。随着工业园区的扩张和劳动力的增长，对可靠、高品质餐饮服务的需求日益重要。超越基本供应，通过技术、营养和数据提供战略价值的供应商将在这种碎片化的格局中脱颖而出。通过将自身定位为生产力合作伙伴，餐饮企业可以实现长期增长，并成为工业客户不可或缺的合作伙伴。

[1] Chan Nuoi Viet Nam, Industrial Catering: A ‘Sensitive’ Market in Vietnam <使用权>

[2] VnEconomy，在工业园区和出口加工区工作的工人中有 60% 是女性使用权>

[3] Economy and Finance Online, Increasing investment “attraction” in industrial parks and economic zones <使用权>

[4] Tuoi Tre online, Overview of Vietnam’s education in the 2024-2025 school year <使用权>

[5] Tan Loc catering，选择工业餐饮承包商的标准使用权>

[6] Tuoi Tre online, Food Safety in Schools: ‘School Kitchens Are the Ideal Model’ <使用权>

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