Introduction: A New Era for Vietnam’s Automotive Landscape

The hybrid vehicle market in Vietnam stands at the cusp of a remarkable transformation, heralding a new era of sustainable transportation and green growth. This shift not only reflects changing consumer preferences but also aligns with the nation’s broader goals of environmental stewardship and technological advancement. Through this article, B&company will explore how hybrid vehicles are becoming a driving force for sustainable development in Vietnam’s automotive sector.

混合动力汽车的扩张趋势 汽车市场 越南

虽然新冠肺炎疫情短暂中断了这一势头，但此后市场以惊人的力度反弹。据越南汽车制造商协会 (VAMA) 称，越南混合动力汽车销量从 2020 年的 546 辆大幅增加到 2021 年的 2,285 辆。销量继续增长，2022 年前 8 个月售出约 1,954 辆[1] 和 4,142[2] cars in the first 7 months of 2024. The figures indicate a shift in Vietnam’s auto market toward more fuel-efficient and environmentally conscious options.

多样化产品s

Today’s market boasts over 10 popular Hybrid Electric Vehicle (HEV) models, catering to a diverse array of consumer preferences and needs. From sleek B-C-D-size[3] 从 SUV 和跨界车到宽敞的 CD 尺寸轿车和多功能 MPV（多用途汽车），混合动力汽车市场为各种类型的驾驶者提供各种车型。这种多样性还延伸到定价，混合动力汽车的价格范围从 5 亿越南盾到 13 亿越南盾不等，既有主流车型，也有豪华车型。

To illustrate, in November 2022, Nissan launched the Kicks with its innovative e-Power engine, utilizing a series hybrid system where the gasoline engine solely powers a generator without directly driving the wheels, leaving the propulsion task to the electric motor. In addition, December 2022 saw the introduction of the Kia Sorento in both HEV and PHEV (Plug-in Hybrid) variants, followed by the Hyundai Santa Fe HEV in March 2023. Haval, a Chinese brand, also made its mark in August 2023 with the H6 hybrid and is poised to expand its offerings with the upcoming B-segment CUV, the Jolion, imported from Thailand. The Jolion will be available in both gasoline and hybrid versions, marking Haval’s second hybrid offering in the Vietnamese market.

日产的 Kicks 和起亚索兰托

来源： Giaoto网站 和 老挝语

Luxury brands have also been particularly committed to this technology, with all of Volvo’s current products offering hybrid versions. Lexus applies hybrid technology to five of its models: the ES, LS, NX, RX, and LM. In addition, Mercedes-Benz is implementing mild-hybrid technology across many of its products, blending performance with improved fuel efficiency. BMW, not to be left behind, has introduced the high-performance XM hybrid, priced at nearly 11 billion VND. This ultra-luxury offering demonstrates how hybrid technology creates environmentally conscious vehicles with exhilarating performance.

Plug-in Hybrid Cars of Lexus

来源： 雷克萨斯

日本品牌引领潮流

According to the revenue of hybrid cars estimated up to July 2024 in Vietnam, Japanese automakers, such as Toyota or Suzuki, are leading the way in Vietnam’s hybrid vehicle market, bringing their extensive experience in hybrid technology to drive innovation and capture market share.

数字 1. 截至 2024 年 7 月越南部分混合动力车型的销量数据

单位： 个

来源： 越南铝业公司

从图 1 可以看出，铃木于 2022 年推出的配备 1.5L 轻度混合动力发动机以提高燃油效率的 Ertiga Hybrid 也占据了最高的销售收入。此外，混合动力技术领域的长期领导者丰田提供并销售了令人印象深刻的混合动力汽车阵容，包括广受欢迎的多功能 Innova Cross（985 辆）、紧凑型 Yaris Cross（446 辆）、Corolla Cross（416 辆）、豪华的凯美瑞（158 辆）和时尚的 Altis（75 辆）。这种多样化的产品系列使丰田能够满足各种细分市场的需求，从注重预算的消费者到寻求高端混合动力选择的消费者。

增长动力 以及剩余的挑战

越南混合动力汽车市场的增长受到几个关键因素的推动。首先，环保意识发挥着重要作用，随着气候变化和空气污染意识的增强，许多越南消费者开始寻求更环保的交通方式。混合动力汽车排放量较低、燃油效率更高，与这种日益增强的环保意识相得益彰，使消费者能够在不牺牲出行能力的情况下减少碳足迹。

Secondly, hybrid vehicles are emerging as a compelling alternative to both traditional combustion engine cars and fully electric vehicles, since they offer environmental benefits without the infrastructure challenges of electric vehicles. In particular, unlike electric vehicles, which are hindered by the scarcity of charging stations in Vietnam, hybrid electric vehicles do not require on-site charging, which makes them particularly well-suited to Vietnam’s current infrastructure.

混合动力汽车还通过巧妙结合内燃机和电动机来实现节能。这两种动力源之间的无缝相互作用不仅可以减少排放，还可以显著提高燃油经济性。因此，混合动力汽车为渴望减少碳足迹但由于充电基础设施限制而尚未准备好购买全电动汽车的越南消费者提供了一种实用且环保的选择。

Despite the promising growth, the hybrid vehicle market in Vietnam faces several challenges that need to be addressed for continued expansion. Price concerns remain a significant barrier for many consumers. The higher upfront cost of hybrid vehicles compared to traditional models can be a deterrent, even with the promise of long-term savings on fuel costs. This price differential is particularly impactful in a market where cost is often a primary consideration for vehicle purchases. Moreover, the lack of government incentives specifically for hybrid vehicles presents another hurdle. While fully electric vehicles benefit from reduced registration fees and special consumption taxes in Vietnam, hybrid vehicles currently don’t receive these advantages.

未来展望

尽管面临这些挑战，越南混合动力汽车市场前景光明。受多种因素推动，市场有望继续增长。首先，政府政策和激励措施可能在这一增长中发挥关键作用。关于混合动力汽车的潜在激励措施正在讨论中，越南汽车制造商协会 (VAMA) 提议降低这些汽车的特殊消费税率。如果实施，这些措施可以大大提高采用率，使更多消费者能够负担得起混合动力汽车。

Secondly, the growth of the hybrid market aligns closely with Vietnam’s national goals for sustainable development and environmental protection. The country’s commitment to achieving net-zero emissions by 2050 will likely drive further support for and adoption of hybrid and electric vehicles as part of a broader sustainability strategy.

第三，混合动力车型种类的增加是越南混合动力汽车前景光明的关键因素。随着越来越多的制造商在不同的汽车领域推出混合动力车型，消费者将拥有更多的选择，通过增加竞争，可能会降低价格。

结论

The expanding hybrid vehicle market in Vietnam represents more than just a shift in consumer preferences; it symbolizes the country’s broader journey towards sustainable development and green growth.

While challenges remain, particularly in terms of pricing and policy support, the trajectory points towards sustained growth and increasing acceptance of hybrid technology. As Vietnam progresses towards its sustainability goals, hybrid vehicles are likely to play an increasingly important role in the country’s automotive landscape, serving as a bridge between traditional combustion engines and the fully electric future that lies ahead.

[1] 越南新使用权>

[2] VAMA数据使用权>

[3] 根据车辆尺寸和市场细分对车辆进行分类：B：超小型车；C：紧凑型车；D：中型车

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