2017年には、市場規模は9,300億VND（4,400万米ドル相当）に達すると予測されている。生活が必然的に多忙になる中で、缶詰食品の種類も幅広いニーズに対応するため多様化している。以前はパテ、ひき肉、油漬け魚などが中心だったが、最近では、トマトやハーブと魚を組み合わせた製品など、野菜とともに調理した缶詰肉の種類がますます人気を集めている。.
In terms of food categories, canned fish and seafood dominate with a proportion of 55%, followed by canned fruits and vegetables. The canning industry has developed especially along with the export of fishery products, with main clients are Western countries with stringent requirements for quality.

Main players, including Vissan and Halong Canfoco with 29% and 13% of the market share respectively, used to be state-owned companies, but now has restructured in the privatization direction. In terms of geographical region, Vissan dominated 38% market share in the South, while Halong Canfoco accounted for 47% in the North (2013). However, due to the competition against imported goods and companies with foreign investment, the market share of domestic manufacturers tends to subside.
Imported goods from European countries, Malaysia, etc. accounted for 30% of the market share. Despite their higher prices than domestic goods, they nonetheless created an impression of the premium quality. For example, the Ayam product line of Malaysia with more than 10 types of canned fish is sold at the 15% higher than domestic goods. Later on, when the tariff deducted to 0% under the effect of the “ASEAN Trade Agreement”, the market is expected to expand even further.
On the other hand, more and more manufacturers tend to expand the factories, looking for new raw materials and cheap labor resources. Royal Foods (Thailand), with 10% of the market share (2013) after 10 years penetrating the market, while already own a factory in Tien Giang manufacturing canned fish with the annual productivity up to 73 thousand tons, is currently in the construction phase for a new plant in Nghe An with the investment capital of 25 million USD, and annual output is expected to reach 36 thousand tons. Pataya Company, which is famous for canned fish in tomato sauce and being a Thai enterprise as well, is expanding its factory in Can Tho with the investment capital of 12 million USD in 2000.
日本企業は通常、タイを生産拠点として選んできたが、最近ではベトナムやインドネシアも注目を集めている。2014年4月、MaruzenはBinh Duongで飲料生産を開始した。東南アジアへの外国投資は1億米ドルを超え、最先端の工場建設に向かっている。Binh Dinhでは、日本企業による魚缶詰工場のプロジェクトが順調に進んでいる。ベトナムは日本にとって主要な輸出拠点となる可能性が高い。.
ベトナムの缶詰産業は今後高い成長率が見込まれる一方、他の東南アジア諸国との競争にも直面することになる。また、魅力的な市場・生産条件を背景に、より多くの外資系企業が市場へ参入しており、国内企業間の競争激化は避けられない。そうでなければ、今後は共同輸送に注力する必要がある。.

B&Company – Ohta Shigemasa