2025 年第一季度 B&Company 网站上阅读量最高的 10 篇文章

10 most read articles on B&Company website in 1st quarter of 2025

025 月2025

B&Company

B&Company是自2008年以来第一家专注于越南市场研究和投资咨询的日本公司。.

本文使用英语撰写，其它语言版本使用自动翻译。请参考英文版以获得准确内容。尽管我们努力确保原始信息的准确性，但请分别检查每条信息。对信息的解释与未来展望是每位研究者的个人观点。. .

在 1^英石 quarter of 2025, the readers were most interested in the Vietnamese market in a variety of sectors including beauty & personal care, F&B, retail, electric vehicles, tourism, labor, etc. To update the latest news about the Vietnamese market daily, please visit the News section on the B&Company website 这里.

1. 越南美容及个人护理市场及日本品牌的参与

Vietnam’s beauty and personal care market has witnessed remarkable growth in recent years. As of 2024, it is projected to be valued at approximately 2.67 billion USD, with an expected compound annual growth rate (CAGR) of around 2.7% from 2024 to 2029. The market includes a diverse range of products, including skincare, makeup, fragrances, personal care, and beauty tech.

https://b-company.jp/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands/

2. Fast food industry in Vietnam: current situation and market trend

The fast food industry in Vietnam has experienced strong growth in recent years, reflected in the increase of chain stores and changes in people’s consumption habits. This article analyzes the current situation and trends of the fast food market in Vietnam and evaluates the potential of Japanese enterprises when participating in this market.

https://b-company.jp/fast-food-industry-in-vietnam-current-situation-and-market-trend/

3. The Trend of Using Natural Cosmetics in Vietnam

近年来，越南消费者对天然化妆品的偏好发生了显著转变。这些用于面部、眼部和指甲的美容产品完全或部分由天然成分制成，含有少量或极少量的合成化学物质。这一趋势与全球清洁美容和可持续生活运动相一致。

https://b-company.jp/the-trend-of-using-natural-cosmetics-in-vietnam/

4. Healthy drinks in Vietnam: current situation and growth potential

In recent years, the beverage industry in Vietnam has witnessed a transformative shift, with increasing interest in health-conscious products reshaping the market. As consumers prioritize well-being and lifestyle improvements, the demand for healthy products, especially healthy drinks such as functional beverages, organic teas, cold-pressed juices, fruit smoothies, and plant-based milk has surged

https://b-company.jp/healthy-drinks-in-vietnam-current-situation-and-growth-potential/

5. Vietnam Electric Two-wheeler Market: Current Situation and Growth Potentials

The domestic registration of E2W increased from 500 thousand to over 2.3 million units from 2016 to 2023, corresponding with a CAGR of 24%. Such an increase in local consumption has propelled Vietnam to become the largest E2W market in the ASEAN region and the second global market after China.

https://b-company.jp/vietnam-electric-two-wheeler-market-current-situation-and-growth-potentials/

6. Overview of Vietnam’s Convenience Store Market and Japanese Participation

受城市化、消费者生活方式改变以及便利店产品需求增加的推动，越南便利店市场增长强劲。截至 2024 年，越南零售业（包括便利店）预计将大幅增长，达到 2763.7 亿美元，并在未来几年继续快速扩张。

https://b-company.jp/vietnams-convenience-store-market-overview-and-japanese-participation/

7. Vietnam tourism in 2024 and outlooks for 2025

Vietnam welcomed 127.5 million tourists in 2024, a 5.6% growth rate, contributing $33 billion to the economy[5]. Domestic travelers dominated with 110 million, while international arrivals reached 17.5 million, which was an increase of nearly 40% compared to the previous year and approached the peak in 2019.

https://b-company.jp/vietnam-tourism-in-2024-and-outlooks-for-2025/

8. Vietnam’s Labor Market and Future Trends

As Vietnam progresses further into the digital transformation era and experiences rapid advancements in AI and semiconductor technology, skills like AI and big data expertise, networks and cybersecurity, and talent management are expected to become the most sought-after in 2030

https://b-company.jp/vietnam-labor-market-and-future-trends/

9. The Rise of Organic Food in Vietnam: Market overview and Insight for business

随着消费者越来越重视健康和绿色消费，越南的有机食品市场正在快速增长。由于收入增加、生活水平提高、新冠疫情后的健康问题以及环保意识增强，越南有机食品的使用量最近有所增加。主要出口市场的严格有机标准也影响了当地消费者的偏好。

https://b-company.jp/the-rise-of-organic-food-in-vietnam-market-overview-and-insight-for-business/

10. Vietnam Electric Vehicle (EV) Car Market: Current Landscape and Future Outlook

The Vietnamese electric vehicle (EV) market is growing rapidly, with VinFast leading the charge and being the dominant domestic player. In 2023, VinFast became a 100% electric vehicle company as it stopped selling gasoline models. The company now holds over 50% of the domestic EV market share (Including both 2-wheel and 4-wheel vehicles) and is expanding internationally, with initial success in the U.S. market.

https://b-company.jp/vietnam-electric-vehicle-ev-car-market-current-landscape-and-future-outlook/

*如果您希望引用本文中的任何信息，请善意地引用来源，并附上原文链接，以尊重版权。.

B&Company

自2008年以来，我们是首家专注于越南市场调研的日本公司。我们提供广泛的服务，包括行业报告、行业访谈、消费者调查和商业配对。此外，我们近期还建立了一个包含超过90万家越南企业的数据库，可用于寻找合作伙伴和分析市场。.

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