10 most read articles on B&Company website in 1st quarter of 2025

02May2025

B&Company

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. .

In the 1^st quarter of 2025, the readers were most interested in the Vietnamese market in a variety of sectors including beauty & personal care, F&B, retail, electric vehicles, tourism, labor, etc. To update the latest news about the Vietnamese market daily, please visit the News section on the B&Company website here.

1. Beauty and Personal Care Market in Vietnam and The Participation of Japanese Brands

Vietnam’s beauty and personal care market has witnessed remarkable growth in recent years. As of 2024, it is projected to be valued at approximately 2.67 billion USD, with an expected compound annual growth rate (CAGR) of around 2.7% from 2024 to 2029. The market includes a diverse range of products, including skincare, makeup, fragrances, personal care, and beauty tech.

https://b-company.jp/beauty-and-personal-care-market-in-vietnam-and-the-participation-of-japanese-brands/

2. Fast food industry in Vietnam: current situation and market trend

The fast food industry in Vietnam has experienced strong growth in recent years, reflected in the increase of chain stores and changes in people’s consumption habits. This article analyzes the current situation and trends of the fast food market in Vietnam and evaluates the potential of Japanese enterprises when participating in this market.

https://b-company.jp/fast-food-industry-in-vietnam-current-situation-and-market-trend/

3. The Trend of Using Natural Cosmetics in Vietnam

In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals. This trend is in line with the global movement towards clean beauty and sustainable living.

https://b-company.jp/the-trend-of-using-natural-cosmetics-in-vietnam/

4. Healthy drinks in Vietnam: current situation and growth potential

In recent years, the beverage industry in Vietnam has witnessed a transformative shift, with increasing interest in health-conscious products reshaping the market. As consumers prioritize well-being and lifestyle improvements, the demand for healthy products, especially healthy drinks such as functional beverages, organic teas, cold-pressed juices, fruit smoothies, and plant-based milk has surged

https://b-company.jp/healthy-drinks-in-vietnam-current-situation-and-growth-potential/

5. Vietnam Electric Two-wheeler Market: Current Situation and Growth Potentials

The domestic registration of E2W increased from 500 thousand to over 2.3 million units from 2016 to 2023, corresponding with a CAGR of 24%. Such an increase in local consumption has propelled Vietnam to become the largest E2W market in the ASEAN region and the second global market after China.

https://b-company.jp/vietnam-electric-two-wheeler-market-current-situation-and-growth-potentials/

6. Overview of Vietnam’s Convenience Store Market and Japanese Participation

The convenience store market in Vietnam has seen robust growth, supported by urbanization, changing consumer lifestyles, and increased demand for convenience products. As of 2024, the retail sector in Vietnam, including convenience stores, is expected to grow significantly, reaching USD 276.37 billion and continuing its rapid expansion over the next few years.

https://b-company.jp/overview-of-vietnams-convenience-store-market-and-japanese-participation/

7. Vietnam tourism in 2024 and outlooks for 2025

Vietnam welcomed 127.5 million tourists in 2024, a 5.6% growth rate, contributing $33 billion to the economy[5]. Domestic travelers dominated with 110 million, while international arrivals reached 17.5 million, which was an increase of nearly 40% compared to the previous year and approached the peak in 2019.

https://b-company.jp/vietnam-tourism-in-2024-and-outlooks-for-2025/

8. Vietnam’s Labor Market and Future Trends

As Vietnam progresses further into the digital transformation era and experiences rapid advancements in AI and semiconductor technology, skills like AI and big data expertise, networks and cybersecurity, and talent management are expected to become the most sought-after in 2030

https://b-company.jp/vietnam-labor-market-and-future-trends/

9. The Rise of Organic Food in Vietnam: Market overview and Insight for business

Vietnam’s organic food market is experiencing rapid growth as consumers increasingly prioritise healthy and green consumption. The use of organic food in Vietnam has risen recently due to higher incomes, better living standards, health concerns after the COVID-19 pandemic, and increased environmental awareness. Strict organic standards in key export markets also affect local preferences.

https://b-company.jp/the-rise-of-organic-food-in-vietnam-market-overview-and-insight-for-business/

10. Vietnam Electric Vehicle (EV) Car Market: Current Landscape and Future Outlook

The Vietnamese electric vehicle (EV) market is growing rapidly, with VinFast leading the charge and being the dominant domestic player. In 2023, VinFast became a 100% electric vehicle company as it stopped selling gasoline models. The company now holds over 50% of the domestic EV market share (Including both 2-wheel and 4-wheel vehicles) and is expanding internationally, with initial success in the U.S. market.

https://b-company.jp/vietnam-electric-vehicle-ev-car-market-current-landscape-and-future-outlook/

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B&Company

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