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The size of Vietnam’s e-commerce sector in 2018 was estimated at $8.06 billion, up 30% from the previous year, according to a white paper published by the Department of E-Commerce and Digital Economy of the Ministry of Industry and Trade. The growth rate has been rising dramatically in the past three years, compared to 23% and 24% respectively in 2016 and 2017 (Nhandan, 2019). White Book stated that nearly 39.9 million Vietnamese consumers purchased consumer products online in 2018, contributing $1.2 million of sales of products.Read More “Online grocery shopping in COVID-19 outbreak”
Chain business is a fairly fast-growing model in Vietnam in recent years and many players across different industries have chosen this method to expand their market share. From food and beverages to technology, we have seen lots of giants doing well with this model. As a huge potential market that always has tough competition, pharmaceutical industry cannot stay out of this trend.
Food Delivery Service has been in business since the 20th century, especially for Chinese cuisine. Since Pizza Hut launched their delivery service in 1994, this market has become a billion-dollar business. However, as in many other sectors, the rise of digital technology is reshaping the market. Food Delivery now can be applied to any kinds of food and the emergence of 3rd party companies providing platform-to-consumer delivery services have made the market even hotter.
Vietnam is not an exception. Vietnam’s revenue in the food delivery market reached USD 146 million in 2018, according to Statista. In particular, the restaurant-to-consumer delivery reached USD 117 million, while platform-to-consumer delivery accounted for USD 32 million, and grew 46% in a year from 2017 to 2018. As a forecast for the future, the overall CAGR in the Vietnamese market from 2017 to 2023 is 28.5%. In comparison, 3rd party services are expected to be 41.6%, and further growth is predicted in the future.
Vietnam is gaining popularity as a travel destination. According to TripAdvisor, Hanoi ranked 15th in the world’s 25 top tourist destination ranking in 2019. As stated in Japan Association of Travel Agents survey, Vietnam is ranked 5th among overseas travel destinations in the summer vacation selected by the Japanese.
On the back of the recent tourism boom, Vietnam’s aviation market has been growing rapidly. According to the Airport Council International (ACI), a non-profit organization representing the world’s airports, Vietnam is expected to be the fastest emerging aviation market in the world in 2017-2040 period. The rest of top 10 include India, Saudi Arabia, the United Arab Emirates, the Philippines, Indonesia, Colombia, Mexico, and Malaysia. Comparing to 2017, the number of passengers in 2018 is estimated at 106 million, increased by 12.9%. ACI also estimated passenger transport would grow by 7.8% annually until 2022.
“180 Billion USD Market in 2020”
According to a forecast by the Trade Research Institute (Ministry of Industry and Trade), the retail trade average annual growth rate of Vietnam would reach 11.9% in 2016-2020 period reaching a market size of nearly 180 billion USD in 2020. In particular, the convenience store model is in fierce competition as domestic and foreign investors race to open chains, invest in technology, enhance services to find a firm foothold in the market.
This March, Japan External Trade Organization (JETRO Vietnam) has released the report capturing the full landscape of food service industry in Vietnam with the purpose to advance this dynamic market. Under JETRO’s request, the research was conducted by B&Company Vietnam, thoroughly covering from legal procedures for new entrants to current market trends, potential opportunities as well as challenges, and full insight into Vietnamese dining behaviors.
For the full report, please follow this link on JETRO’s website (Japanese version only), or click “Download” button below for our English version of the survey result for Vietnamese dining-out habits.
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Vietnam is the second largest coffee-exporting country (following Brazil) with its export value reached 1.65 million tons in 2014 (accounting for 14% of world’s coffee export value).
According to Ministry of Industry and Trade’ report, annual food expense by Vietnamese has increased by 5.1% on average and is expected to reach 29.5 billion dollars (300 dollars per capita) in 2016. A survey by Canvassco on how often Vietnamese dine out in 2014 demonstrated 40% saying that they dine out everyday, 37% once a week and 13% once a month. The food service industry has become more and more competitive as Vietnamese consumption keeps increasing. Above all, fast food market draw more attention as it earned up to 1.35 trillion VND in 2014 and its CAGR is reaching 15~20% per year.
General Department of Vietnam Customs announced that Vietnamese textile export turnover of 2014 increased by 23.9% compared to the previous year, reaching 24.89 billion USD, prospected to be ranked as the world’s third largest textile exporter. Read More “Developing textile & supporting industries to reach TPP agreement”
In 2013, 80% of the total consumption was generated from traditional sales channels such as markets and grocery stores. On the other hand, demand for modern sales channels is on the rise, as foreign investment in the market is increasing, the use of convenience stores and mini supermarkets has gradulally become popular. Read More “Promote the competition in convenience store market (Oct 2014)”