Retail & Distribution

The “filtering wave” in Vietnam’s General Trade channel: Forecasting outlet shifts after 2026
The scale of Vietnam's general trade network remains remarkable, with a contribution nationwide of up to 81% to the FMCG sales.
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Vietnam retail customer experience
From Cost efficiency to Customer experience: The new phase of Vietnam’s retail market
Vietnam retail market is moving from cost-driven growth toward customer experience as competition and consumer expectations rise.
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Vietnam social commerce
From views to orders: How Social commerce is rewiring Vietnam’s retail
By the end of 2025, Vietnam social commerce market reached USD 5.0 billion, growing 25.4% year-on-year, with a CAGR of 37.7%.
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Supermarket location in Vietnam
[Quick sharing] Market observation: Does this supermarket belong to this place?
When analyzing an expansion opportunity in the retail sector, the story is not just about forecasted revenue or population density.
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The rise of ‘officially sourced’ goods: Opportunities for B2B suppliers with VAT invoices
Household business operators in Vietnam are moving away from informal wholesale channels toward formal channels and verified sourcing.
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Update on Vietnam Retail market – Q4/2025
In Q4 2025, Vietnam retail market experienced significant developments: strategic M&A activities, the expansion of modern retail chains, etc.
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Vingroup ecosystem
Analysis of the industries and revenues of companies within the Vingroup ecosystem
This article analyzes the industries and providing an overview of the business performance of representative entities within Vingroup.
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Vietnam Retail market
Vietnam Retail amid regulatory tightening: Market cleansing for maturity, or a brake on growth?
While tighter regulations in Vietnam market have introduced short-term adjustment pressures for retailers, they address long-standing issues.
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Increase of the middle class in rural areas of Vietnam: The driver for modern retail
Rising rural incomes and changing consumption preferences in Vietnam are accelerating the shift from traditional wet markets to modern retail
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Vietnam Consumer behaviors in Tet
Tet 2026: Consumer trends shaping the festive economy
Vietnam’s Tet 2026 reflects a shift toward value-conscious consumption, as consumers prioritize practicality while preserving traditional practices.
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