Among the most notable trends is the increasing presence of Japanese supermarkets and stores across the country. Japanese retailers have successfully established a foothold in Vietnam's competitive market, offering a wide range of products, from food and beverages to household goods, cosmetics, and apparel.

Vietnam's clean food market is growing rapidly, driven by increasing consumer demand for healthier and safer food options.

Business Support for finding distributors of baby products in Vietnam

Monthly updates and consultations on various themes in Agricultural, Forestry and Fishery Products and Food to promote Japanese enterprises' export-growth strategies

Pair Japaness Food & Berverage exporters with Vietnamese buyers in over 300 business matching sessions

The pharmaceutical retail sector in Vietnam has been rapidly growing, with significant potential due to the increasing focus on health and rising healthcare expenditure.

The convenience store market in Vietnam has seen robust growth, supported by urbanization, changing consumer lifestyles, and increased demand for convenience products. Convenience stores in Vietnam cater to a broad spectrum of consumer needs, from daily essentials to quick meals, making them an essential part of urban life.

The hybrid vehicle market in Vietnam stands at the cusp of a remarkable transformation, heralding a new era of sustainable transportation and green growth. Through this article, B&company will explore how hybrid vehicles are becoming a driving force for sustainable development in Vietnam's automotive sector.

Vietnam's organic food market is experiencing rapid growth as consumers increasingly prioritise healthy and green consumption. In this article, B&Company will analyse the organic food market’s dynamics and valuable insights for business.

In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals