Vietnam retail market is moving from cost-driven growth toward customer experience as competition and consumer expectations rise.

Law No. 122/2025/QH15 on E-Commerce expands platform categories, mandates licensing for domestic platforms, and imposes new obligations.

Vietnam’s e-commerce market experienced remarkable growth in 2024, solidifying its position as one of Southeast Asia’s digital powerhouses. Driven by increasing smartphone penetration, a tech-savvy young population, and supportive government policies. As 2025 approaches and the future ahead, Vietnam’s e-commerce landscape is poised for transformation, sustainability efforts, and cross-border trade opportunities

Vietnam's e-commerce export market has witnessed rapid growth. With a booming digital economy, a young population, and evolving infrastructure, Vietnam is poised to become a regional leader in cross-border e-commerce.

In the landscape of Vietnam's digital economy, social commerce has emerged as an evolving mode of online shopping. According to the ResearchAndMarket Report, Vietnam's social commerce industry was expected to reach nearly  2.2 bil.

Market research (or “marketing research”) is not a new concept but is still not really understood and popular in Vietnam. In theory, market research is a process of collecting, processing, and analyzing information systematically to provide perspectives for managers and business owners, serving planning and decision making