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B&Company is the first Japanese market research company in Vietnam
We provide quality services following international standards.
As a member of ESOMAR, we manage our research & consulting projects with strong commitment for quality control and ethics. We also invest in research facility including FGD room & online survey platform.
Our research expertise includes quantitative research (questionnaires, interviews, observation, records), qualitative research (in-depth-interviews, focus group discussion), desk research, home visiting… to name a few.
Supported Business Sectors
(Medical & Healthcare, Education, IT, Real Estate, Construction, Finance & Banking, Retails…)
18
Successful Projects
(in research & consulting)
500
+
Satisfied Customers
(Government Org., B2Bs, B2Cs)
300
+
What we do
We provide a wide range of market research & investment consulting services for our clients to support the process of strategic decision making & business establishment in Vietnam. We also offer services in Japan and other East Asia markets thanks to our network & partnership in the area.
Our Project
Vietnam air quality data development
Airdata360 is a website developed by B&Company aimed at providing comprehensive information about air quality. Its primary purpose is to educate the public, raise awareness about air pollution, and promote healthier living environments.
B&Company’s journey with clients to find partners in Vietnam in the field of mechanical processing
B&Company’s journey with a Japanese client in finding a manufacturing partner in Vietnam. This is not only a story of carefully prepared meetings and schedules, but also a journey to discover the unique features of the Vietnamese market and culture.
Research on BIPV market in Vietnam
Conduct desk research and in-depth interview with key stakeholders to understand BIPV market in Vietnam, including: market size & situation overview, supply chain, key players, potential partners, products and related regulation
Survey on construction work of ventilation in Vietnam
Interview with ventilation contractors and design consultants of mid-high end residential projects in Hanoi and HCMC; Arrange on-site visit to construction work for the client
Most Recent Report
Report on the Analysis of Vietnamese Artistic Stone Export Data
This report summarizes Vietnam's artistic stone export performance in the first nine months of 2025, covering market size, key players, export destinations, trade characteristics, and major trends shaping the industry.
Free
Market Share Report – TH Milk JSC
This report measures the revenue and market share of Vietnam’s dairy product industry in 2024, covering all 324 active businesses under VSIC 10500
Free
Report on Dairy products manufacturing in Vietnam
Vietnam’s dairy industry continues to grow, driven by rising demand, premiumization, and supportive investment policies.
Free
How to find reliable partner in Vietnam
B&Company Vietnam can support partner identification, screening, meeting arrangement and follow-up communication for foreign companies entering Vietnam
Free
B&Company recent catch up H2 2025
In H2 2025, B&Company continued strengthening its role as a Vietnam–Japan business intelligence partner through market research, business matching, public-sector support, media contributions, and data-driven information services
Free
Short Report on Impact of Provincial Restructuring on the Economy and Investment in Vietnam
This article examines the impact of the 2025 administrative restructuring on the economic situation and investment environment. The transition to a two-tier administrative system aims to simplify administrative procedures and enhance efficiency.
FreeOur Database
A boutique research & strategy consulting company from Japan
Founded in Japan in 2001 as a market research and oversea investment consulting company based in Tokyo, we had expanded into Vietnam since 2008 with 2 offices in the country’s major cities, Hanoi and Ho Chi Minh City. For 2 decades, we have been supporting many clients from various economic sectors in making strategic investment decisions. Additionally, by utilizing our enterprise database (E-DB) of over 900,000 companies in Vietnam, covering approximately 90% of businesses operating in Vietnam, we can support client in business matching and providing insight about the market effectively.
Please feel free to contact us and discuss your investment ideas and take advantage from our resourceful local data, network, and expertise.
Case Studies
Vietnam Mobile Payment Towards A Data Society
Market Research, Consulting
Product Concept Test: Evaluation on New City Car Model
Market Research, Market Understanding, Product Concept Test
Data Collection Survey For Improvement Of Housing Finance
Market Research, Consulting
Brand Asia – An Inclusive Evaluation on Major Brands
Market Research, Brand Health Check
Our Partners & Clients
