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B&Company is the first Japanese market research company in Vietnam
We provide quality services following international standards.
As a member of ESOMAR, we manage our research & consulting projects with strong commitment for quality control and ethics. We also invest in research facility including FGD room & online survey platform.
Our research expertise includes quantitative research (questionnaires, interviews, observation, records), qualitative research (in-depth-interviews, focus group discussion), desk research, home visiting… to name a few.
Supported Business Sectors
(Medical & Healthcare, Education, IT, Real Estate, Construction, Finance & Banking, Retails…)
18
Successful Projects
(in research & consulting)
500
+
Satisfied Customers
(Government Org., B2Bs, B2Cs)
300
+
What we do
We provide a wide range of market research & investment consulting services for our clients to support the process of strategic decision making & business establishment in Vietnam. We also offer services in Japan and other East Asia markets thanks to our network & partnership in the area.
Our Project
Vietnam air quality data development
Airdata360 is a website developed by B&Company aimed at providing comprehensive information about air quality. Its primary purpose is to educate the public, raise awareness about air pollution, and promote healthier living environments.
B&Company’s journey with clients to find partners in Vietnam in the field of mechanical processing
B&Company’s journey with a Japanese client in finding a manufacturing partner in Vietnam. This is not only a story of carefully prepared meetings and schedules, but also a journey to discover the unique features of the Vietnamese market and culture.
Research on BIPV market in Vietnam
Conduct desk research and in-depth interview with key stakeholders to understand BIPV market in Vietnam, including: market size & situation overview, supply chain, key players, potential partners, products and related regulation
Survey on construction work of ventilation in Vietnam
Interview with ventilation contractors and design consultants of mid-high end residential projects in Hanoi and HCMC; Arrange on-site visit to construction work for the client
Most Recent Report
Short Report on Energy Market in Vietnam
Driven by expanding demand, the transition to a more balanced power system is advancing, with the revised PDP8 serving as the framework
Free
Short Report on Industrial Real Estate Market in Vietnam
Industrial real estate regulations are clear. Land remains state-owned, and foreign investors secure long- term land use rights through leases.
Free
Short Report on Foodservice Market in Vietnam
After the downturn caused by the COVID-19 pandemic from 2020 to 2021, the food service market recovered to 27.6 billion USDin 2024.
Free
Short Report on Apparel Market in Vietnam
Apparel is a major industry, having long remained among the top three global clothing exporters.
Free
Short on Labor Market under context of Digtal Transformation in Vietnam
Digital transformation (DX) is advancing across many industries, and the labor market is witnessing significant change.
Free
Short Report on Trade Threatened Under the U.S. Tariff System in Vietnam
The trade environment is undergoing a critical transition amid global trends. While 2024 saw a robust recovery, the introduction of U.S. retaliatory tariffs in 2025 caused immediate disruption, exposing structural vulnerabilities in the export-driven economy.
FreeOur Database
A boutique research & strategy consulting company from Japan
Founded in Japan in 2001 as a market research and oversea investment consulting company based in Tokyo, we had expanded into Vietnam since 2008 with 2 offices in the country’s major cities, Hanoi and Ho Chi Minh City. For 2 decades, we have been supporting many clients from various economic sectors in making strategic investment decisions. Additionally, by utilizing our enterprise database (E-DB) of over 900,000 companies in Vietnam, covering approximately 90% of businesses operating in Vietnam, we can support client in business matching and providing insight about the market effectively.
Please feel free to contact us and discuss your investment ideas and take advantage from our resourceful local data, network, and expertise.
Case Studies
Vietnam Mobile Payment Towards A Data Society
Market Research, Consulting
Product Concept Test: Evaluation on New City Car Model
Market Research, Market Understanding, Product Concept Test
Data Collection Survey For Improvement Of Housing Finance
Market Research, Consulting
Brand Asia – An Inclusive Evaluation on Major Brands
Market Research, Brand Health Check
Our Partners & Clients
