Vietnam Briefing

Industry analysis and Business situation of Viettel’s subsidiaries: Telco core with a fast-expanding digital services portfolio
This article examines the Viettel Group ecosystem for market research readers, focusing on its diversified technology conglomerate.
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Vietnam industrial real estate outlook
Industrial real estate market in Vietnam: Landscape overview and business opportunities
Vietnam offers relatively low industrial land costs and benefits from its central location within ASEAN, while rental facilities have also been increasing.
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Vietnam electric and hybrid vehicles
Vietnam vehicle market: Factors driving the shift to eco-friendly vehicles
As Vietnam becomes more affluent and approaches a full-scale transition to automobiles, the shift appears to be toward electric and hybrid vehicles.
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Vietnam factory automation
Vietnam factory automation demand: A promising market opportunity for Japanese industrial technology companies
While automation adoption is accelerating, the market remains fragmented, This creates opportunities for Japanese industrial technology companies.
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Hanoi Petrol Motobike Restriction
Hanoi accelerates low-emission mobility: From vehicle restrictions to a cleaner transport ecosystem
From July 2026, Hanoi began piloting a Low Emission Zone (LEZ) within Ring Road 1, with restrictions on selected high-emission vehicles.
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Japanese convenience food
Onigiri, Bento and Ready-to-eat meals: Is Vietnam ready for Japanese convenience food?
Japanese food already has strong recognition among Vietnamese consumers, creating a foundation for introducing more everyday formats.
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Vietnam AI Law
Vietnam’s AI Law: A review of the current regulatory framework in 2026
Vietnam's first dedicated law on AI covers activities from AI research and development to the provision, deployment, and use of AI systems.
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Metro line in HCMC
Ho Chi Minh City’s urban mobility outlook: Metro alone is not enough to beat the motorbike
HCMC Metro development alone will not shift travel behavior unless first-mile and last-mile connections become faster, denser, and more convenient.
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Vietnam beauty market
Beauty retail in Vietnam: Store expansion slows as online beauty sales surge
Vietnam beauty retail market is entering a more selective phase. Physical beauty chains are still expanding, but store growth has slowed.
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Vietnam
Japan and the strategy to build a long-term investment ecosystem in Vietnam
Since resuming ODA to Vietnam in 1992, Japan has built one of the most consistent and multi-layered investment relationships in the country.
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