Vietnam Briefing

Japanese convenience food
Onigiri, Bento and Ready-to-eat meals: Is Vietnam ready for Japanese convenience food?
Japanese food already has strong recognition among Vietnamese consumers, creating a foundation for introducing more everyday formats.
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Vietnam AI Law
Vietnam’s AI Law: A review of the current regulatory framework in 2026
Vietnam's first dedicated law on AI covers activities from AI research and development to the provision, deployment, and use of AI systems.
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Metro line in HCMC
Ho Chi Minh City’s urban mobility outlook: Metro alone is not enough to beat the motorbike
HCMC Metro development alone will not shift travel behavior unless first-mile and last-mile connections become faster, denser, and more convenient.
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Vietnam beauty market
Beauty retail in Vietnam: Store expansion slows as online beauty sales surge
Vietnam beauty retail market is entering a more selective phase. Physical beauty chains are still expanding, but store growth has slowed.
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Vietnam
Japan and the strategy to build a long-term investment ecosystem in Vietnam
Since resuming ODA to Vietnam in 1992, Japan has built one of the most consistent and multi-layered investment relationships in the country.
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Vietnam franchise F&B 2026
F&B franchise in Vietnam: Why 2026 is becoming a more selective expansion phase
Vietnam’s food and beverage market remains attractive, but 2026 is no longer a simple store-count expansion phase after years of rapid growth
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Vingroup EV & Tech businesses
Industry analysis and Business situation of some Vingroup’s subsidiaries: from real estate-led growth to EV & technology bets
Following years of heavy investment in EV manufacturing, Vingroup has begun restructuring its industrial business to improve capital efficiency.
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From rice fields to carbon credits: Japan–Vietnam cooperation in the next phase of decarbonization
This article reviews Japan–Vietnam carbon cooperation, and the opportunities may emerge for Japanese companies in carbon credit ecosystem.
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Vietnam rare earth and minerals
Rare earth and critical minerals: Why Vietnam matters to Japan’s supply chain security
Rare earths and critical minerals are becoming a new priority in Japan–Vietnam economic cooperation regarding economic security, industrial policy, and more
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Hanoi Metro
Hanoi Metro at a turning point: From delayed projects to network expansion
This article reviews Hanoi Metro’s current operating status, major projects under construction, key challenges and implications for urban development
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