Vietnam Briefing

Vietnam Consumer behaviors in Tet
Tet 2026: Consumer trends shaping the festive economy
Vietnam’s Tet 2026 reflects a shift toward value-conscious consumption, as consumers prioritize practicality while preserving traditional practices.
Read More
Vietnam AI Market: Updates to 2025
Vietnam has emerged as one of the fastest–growing AI markets in Southeast Asia, ranking 5th in ASEAN in AI readiness with a score of 54.5.
Read More
Vietnam energy drink market
Vietnam Energy Drink market: Key updates in 2025
Energy drink market in Vietnam is undergoing rapid structural change, creating both opportunities and challenges for investors.
Read More
Farmer – Factory – Distribution linkage model in Vietnam: Current situation and development potential
The tripartite model linking farmers, factories, and distribution systems offers a solution to key challenges in production scale and quality.
Read More
The decline of personal QR codes & the opportunity for specialized accounts for household businesses
Under Decree 70, the use of personal QR codes in Vietnam is expected to decline, urging household businesses to switch to specialized services.
Read More
Vietnam Food Delivery market 2025: Key updates
Food delivery market in Vietnam reached a turning point in 2025, moving toward a high-stakes battle over service quality and efficiency.
Read More
Vietnam IT market
Vietnam’s IT market: Key updates and investment activities in 2025
Vietnam IT market maintained strong in 2025, supported by proactive government policies, rising foreign investment and digital transformation.
Read More
Vietnam Supermarket market
Vietnam Supermarket market: Main players and market trends
Supermarket sector in Vietnam is undergoing steady expansion as part of the broader transition toward modern retail.
Read More
Fabric market: Situation of production and import-export of fabric in Vietnam
In 2024, Vietnam generated about 2.3 billion meters of fabric per year, but it only met just 25% of the total demand.
Read More
Overview of Vietnam’s timber market and opportunities for foreign exporters
The timber market in Vietnam is a fast-growing sector driven by strong export performance and rising domestic demand.
Read More
Sidebar:
SUBSCRIBE NEWSLETTER