Rising Trend of Healthy Drinks among Vietnamese Consumers

Health has been the top concern for Vietnamese consumers based on research by Nielsen from Q3-2019 to Q1-2020. As to lead a healthy lifestyle, it seems that many consumers are interested in healthy drinks. When searching for the keyword “healthy drinks” or “healthy juice recipe” on Facebook, Vietnam’s most popular social media channel, the results display a lot of fan pages, groups, and posts with many engagements. Take a fanpage called “Juicing, Healthy Drinks and Yoga Lovers” as an example, this fanpage attracts more than 37.1 thousand members and has a high posting frequency with about 100 interactions per post. Another group called “1001 Công Thức Nước Ép” (1001 Juice Recipe) has 55.2 thousand members and engagement per post is above 100.

Recent developments surrounding Industry 4.0 and Internet of Things (IoT) have found traction and interest in the smart home market in Vietnam. The dramatically accelerating pace of technological innovation has resulted in the rising trend of owning a smart home in many developed countries around the world. With its two largest metropolises among top 10 fastest growing cities in terms of economic and real estate development (as listed in the City Momentum Index 2020 by Jones Lang Lasalle – JLL), Vietnam’s smart home market, though still in its infancy, possesses promising investment opportunities thanks to the rapid urbanization and the boom of megacities in the country. 

Overview on online dating apps

Although the very first computer-based dating service was created in 1965 in the US, online dating has just gained popularity in the last decade thanks to the rise of online dating apps. Since the launch of Tinder in 2012, hundreds of dating services have appeared on app stores worldwide. In 2018, analysts estimate the global online dating market could be worth $12 billion by 2020 (Business Insider, 2018). A more recent estimation for 2020 was conducted by Statista, which is $2.7 billion. It is difficult to evaluate the two estimations. However, in fact, Match Group (the company owns those most high-profile dating platforms including Tinder, Hinge, OkCupid, etc.) recorded its overall revenue for 2019 is $2.1 billion, about 24% increased from 2018. Thus, considering the market players’ revenue and high growth rate, the global online dating market in 2020 might be higher than Statista’s estimation, at least over $3 billion is expected. According to Dylan Loh (2020) on Nikkei Asian Review, Singapore, Indonesia and Malaysia are the three leading countries in ASEAN in terms of users’ spending on an online dating app.

Read More “Online dating apps in Vietnam • a BC finding!”

The size of Vietnam’s e-commerce sector in 2018 was estimated at $8.06 billion, up 30% from the previous year, according to a white paper published by the Department of E-Commerce and Digital Economy of the Ministry of Industry and Trade. The growth rate has been rising dramatically in the past three years, compared to 23% and 24% respectively in 2016 and 2017 (Nhandan, 2019). White Book stated that nearly 39.9 million Vietnamese consumers purchased consumer products online in 2018, contributing $1.2 million of sales of products.

Technology-based Personal Finance Solution is a rising trend in the dynamic fintech market in Vietnam. From nearly 400.mil USD market value in 2017, it expects to have a CAGR of 31,2% during the period 2017 – 2025 to reach 24% of total fintech market share in 2025, according to a report by consulting firm Solidiance.

A survey conducted in May 2020 by B&Company on its online survey platform BEAN Survey with 484 respondents above 18 y.o shows that demand for Personal Finance activities are significant with 56% of respondents wanting to track and manage their expenses. Respondents also shared desire to get advice on personal finance investment (32%) and obtain loans for consumption purposes (31%).

As of May 3rd, 2020 | Consolidated by B&Company Vietnam & BEAN Survey team
By 20th April 2020, more than 200 countries have been fighting against COVID-19 outbreak, with most countries applied nationwide closures (Source: WHO). This incident has heavily impacted more than one billion students, or over 90% of the world’s student population according to UNESCO’s estimation.

Read More “Vietnam e-learning before and after COVID-19 outbreak”

Market overview

The market for functional food is one of the fastest growing markets. According to a report published in 2019 by Grand View Research, the global scale was worth USD 161.49 billion in 2018. The global market size is projected to reach USD 275.77 billion by 2025 and is anticipated to expand at a CAGR of 7.9% during the forecast period. In South East Asia, since 2011, functional food markets have experienced rapid growth, worth USD 17.4 billion in 2016 and 9% CAGR is forecast between 2015 and 2020 (L.E.K. Research & Analysis, 2018). The market size for functional food in Vietnam was worth USD 1,792 million in 2015, ranked 3rd among ASEAN countries. However, its’ growth rate from 2015-2020 was highest among all countries in the region.

Chain business is a fairly fast-growing model in Vietnam in recent years and many players across different industries have chosen this method to expand their market share. From food and beverages to technology, we have seen lots of giants doing well with this model. As a huge potential market that always has tough competition, pharmaceutical industry cannot stay out of this trend.

Read More “Time for modern pharmaceutical retail chain in Vietnam”

As of March 11, 2020 | Consolidated by B&Company Vietnam & BEAN Survey team
The COVID-19 outbreak has disrupted the lives of hundreds of millions of people worldwide only 2 months after the first case was found in Wuhan (China), creating uncertainty for the whole world. Since the mechanism of this virus has not been fully understood, no one could be sure until when the epidemic would last, let alone the consequent increase of economic instability. Read More “An overview of COVID-19 outbreak affecting on Vietnamese social-economy”

Television has long been a main source of entertainment, but nowadays, as the content unfolds in real-time and more people are more busy, they want to watch whatever, whenever and wherever they want instead of gathering the entire family around the TV to watch a show that is aired in a certain time. Though being the youngest comparing with traditional TV services, pay TV services (cable, satellite, IPTV), OTT TV is in the spotlight. Read More “The future of television in Vietnam”