Strategy for selecting elderly care trainee partners in Vietnam for programs in Japan

With experience in education and labor market research, we propose core criteria for selecting educational institutions for the elderly care trainee.

08Jul2025

B&Company

Latest News & Report / Vietnam Briefing

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B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher.

As Japan continues to face a serious shortage of workers in the elderly care sector, Vietnam has become one of the prioritized countries for sourcing technical interns. Selecting suitable partner universities and colleges for training and recruitment is a critical first step. Elderly care work is uniquely demanding, requiring not only physical stamina, discipline, adaptability, and empathy but also language proficiency and soft skills. Therefore, selecting partner institutions should not rely solely on reputation but must be carefully considered to ensure long-term suitability and effectiveness.

With B&Company’s experience in education and labor market research, as well as in implementing Japan-Vietnam cooperation projects across both government and private sectors, we propose the following three core criteria for selecting appropriate educational institutions for this intern program.

1. Location: Expanding partnerships to institutions outside Hanoi and Ho Chi Minh City

In the context of increasing demand for implementing trainee programs in the elderly care sector, choosing local institutions outside major cities is a strategic and cost-effective direction. Some provinces with a tradition of labor export can consider such as:

– North: Thai Nguyen, Bac Giang, etc.

– Central: Thanh Hoa, Nghe An, Ha Tinh, Quang Binh, Quang Tri, etc.

– South: Dong Thap, An Giang, Soc Trang, etc.

The key reasons are as follows:

– Student suitability: Students from economically underdeveloped regions often come from modest backgrounds. They tend to be hardworking, disciplined, and highly adaptable. These qualities align well with the specific requirements of the elderly care sector.

– A stable intake of students and optimized operational costs: Many local universities maintain stable enrollment and student retention, ensuring a reliable supply of incoming trainees for the program. Moreover, operational and organizational costs in these areas are typically lower, helping to optimize investment efficiency.

– Proactive international cooperation: Local universities, which have fewer international partnership opportunities compared to urban institutions, are often more open, flexible, and committed when working with foreign partners. This is a significant advantage in implementing long-term programs such as trainee dispatch initiatives.

According to the MEXT, most Japan-Vietnam university agreements as of 2020 were concentrated in Hanoi (56%) and Ho Chi Minh City (23%), while other provinces accounted for only 21%. Outside of Hanoi and Ho Chi Minh City, universities in the Central region accounted for 65% of the agreements, reflecting a trend of collaboration that is primarily concentrated in major urban areas. This indicates that there are still many opportunities to tap into the potential of local universities, which, despite having fewer chances for international cooperation, often demonstrate a stronger willingness to collaborate.

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