B&Company is pleased to share the publication of two reports by JETRO Ho Chi Minh City’s Vietnam Export Support Platform, following our support for its FY2025 committee initiative. The reports explore challenges and practical approaches to expanding Japanese food exports and developing food businesses in Vietnam. Both are now available on JETRO’s website.

Drawing on research, business interviews and committee discussions, the publications offer complementary perspectives:

– Committee Report on Expanding Japanese Agricultural, Forestry, Fishery and Food Exports: Summarizes discussions across four committee meetings, covering demand creation and branding, high costs, sales licensing and quality standards, and Japan’s supply capacity. It outlines recommendations for cooperation among businesses, governments and relevant institutions. Read the report

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Source: Jetro

– Study on Challenges Facing Food Businesses Entering Vietnam: Examines issues encountered by Japanese food manufacturers and foodservice operators, including regulatory procedures, business locations, sourcing, workforce development and distribution. It provides practical considerations for market entry and local operations. Read the report.

Report image

Source: Jetro

The publications also draw on B&Company’s enterprise database and consumer research, bringing local market evidence into the analysis. We appreciate the opportunity to support JETRO and contribute to a better understanding of Vietnam’s food business environment.

Both reports are available in Japanese. For companies exploring Vietnam’s food market, contact B&Company to discuss your market research and business development needs.

Read more

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