13-10-2015

As reported by GfK, Vietnamese sales revenue of smart phones in 2014 reached 6 million units, bringing Vietnam to the third largest market among 7 Southeast Asian countries. Following the rapid spread of smart phones, online activities accordingly have witnessed many changes. According to the survey conducted by the Vietnam E-Commerce and Information Technology Agency (VECITA), in 2014, web traffic from desktop PCs fell from 84% (2010) to 33%, while traffic from mobile devices sharply increased from 27% up to 65%. In addition, 58% of the respondents say they have ever made online purchases, of which 13% purchases are made through mobile applications, doubling when compared to the previous year.

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