This article explores the role of IDI in Vietnam's B2B market research and how foreign companies can use it in market-entry decisions.

B&Company was recently featured on VTV’s Vietnam Today to share insights into how AI is applied across Vietnam’s fashion and garment industry

B&Company Vietnam is pleased that its expert insights on Vietnam’s carbon market development were featured in Vietnam Investment Review (VIR)

B&Company was recently interviewed by VTV’s Vietnam Today about the current development of Vietnam’s AI-integrated home appliance market.

B&Company was recently featured by Nikkei Asia for insights into how consumer behavior in Vietnam is evolving during Lunar New Year season.

B&Company was recently interviewed by VTV’s Vietnam Today about the current landscape of Vietnam’s smart home market.

In a recent article from Vietnam Investment Review, B&Company discussed how Vietnam’s F&B market is entering a more mature phase.

B&Company recently shared insights on the convenience store (CVS) market in Vietnam during an interview with Bloomberg Businessweek Vietnam. One of the biggest challenges facing CVS chains in Vietnam is the issue of cost.

In a recent interview with Vietnam Investment Review, B&Company shed light on the dynamic shifts occurring in Vietnam’s retail market. The retail landscape in the country is currently witnessing a sharp contrast between the growth of domestic and international brands. You can refer to the content that B&Company provided in the interview below.

In a recent interview with Vietnam Investment Review, Mr. Le Huy Hoang – Director of Research at B&Company in Ho Chi Minh City – shared insightful perspectives on the rapid growth of the convenience store (CVS) model in Vietnam.