Interview with B&Company: The booming opportunity of convenience stores

21Jul2025

B&Company

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher.

B&Company recently shared insights on the convenience store (CVS) market in Vietnam during an interview with Bloomberg Businessweek Vietnam. One of the biggest challenges facing CVS chains in Vietnam is the issue of cost. As pointed out by Mr. Le Huy Hoang, research director at B&Company’s Ho Chi Minh City branch, many companies behind these CVS chains are sacrificing profits in exchange for market share. Despite the growth in revenue, these leading chains have yet to turn a profit between 2020 and 2023.

However, B&Company remain optimistic when identifying four key factors driving the growth of CVS chains in Vietnam: (1) a positive economic outlook that boosts consumer demand, (2) the shift from traditional to modern retail, (3) seamless integration of retail with support services, and (4) the potential of franchise models.

To read the full article, you can access it here. https://bbw.vn/co-hoi-bung-no-cua-cua-hang-tien-loi-o-viet-nam-53540.html

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B&Company

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.

Please do not hesitate to contact us if you have any queries.

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