▪ Record Export Value: The total export value of agro-forestry-fishery products in 2024 reached $62.4 billion, up 18.5% from 2023, generating a trade surplus of $18.6 billion. Key product groups posted sharp increases, including fruits and vegetables ($7.12 billion), rice ($5.75 billion), and coffee ($5.48 billion) [3].

▪ Global Market Presence: Vietnamese agricultural products are now present in nearly 200 countries and territories, securing Vietnam’s position as the second-largest agri-exporter in Southeast Asia and 15th in the world[4].

▪ Clear Political Commitment: The Government has issued the “Strategy for Sustainable Agriculture and Rural Development for 2021–2030, with a vision to 2050” (Decision 150/QĐ-TTg), marking a shift from a “production mindset” to an “agricultural economy mindset,” with a focus on added value and sustainability. The Government also promotes high-tech, organic, and clean agriculture through concrete policy measures.

▪ Catalytic FDI: FDI in agriculture is rapidly growing, with around 537 active projects as of early 2025, generating about 500,000 jobs. Leading corporations such as Nestlé, De Heus, C.P. Group, JBS, and PepsiCo not only bring capital but also advanced technologies, modern management practices, and integration into their global value chains[5].

▪ Inadequate Infrastructure: Transport systems linking production areas to seaports remain underdeveloped. There is a lack of regional logistics hubs and a critical shortage of cold storage and specialized warehousing facilities.

▪ High Post-Harvest Losses: Weak preservation technology and cold chain systems lead to significant post-harvest losses, especially for fruits and vegetables, estimated at 30-35%, resulting in massive resource waste.[7].

▪ Underdeveloped Branding: Around 80% of exported agri-products lack distinct brands, logos, or labels. Notably, nearly 80% are marketed under foreign brands. This creates a vicious cycle: without deep processing, there are no branded products, and without brands, market recognition remains elusive ^[9].

▪ Stricter Traceability Requirements: Compliance with international standards (e.g., GlobalGAP) and the establishment of reliable, transparent traceability systems have become prerequisites for market access and sustainability in high-standard markets.

▪ Low Labor Productivity: Agricultural labor productivity is only 38.1% of the national average across all economic sectors[11].

▪ Custom Market Research: Conduct quantitative surveys (e.g., consumer and business surveys) and qualitative interviews (e.g., in-depth interviews, focus groups) to understand market size, supply chains, competitors, and consumer preferences.

▪ Corporate Database Access: Assist in screening, analyzing, and identifying potential partners, suppliers, or clients.

▪ Legal Support and Company Setup: Assist with obtaining Investment Registration Certificates (IRCs), Enterprise Registration Certificates (ERCs), and other necessary licenses.

▪ Initial Setup Support: Help with post-licensing tasks, including office setup, local recruitment, and workforce training.

▪ Meeting and Field Visit Coordination: Organize business meetings and field trips to production sites and farming areas for firsthand market assessment.

▪ Negotiation Support: Facilitate early-stage negotiations through to formal partnership agreements.

▪ Due Diligence Support: Coordinate due diligence processes on target companies from a business and market perspective.