Vietnam’s meat industry is experiencing robust growth, driven by rising demand for processed and chilled meat products. Chilled meat has recently gained popularity due to its superior quality and alignment with consumers’ increasing expectations for safe and premium meat.  

越南肉类加工市场概况 

越南的肉类产量每年都在稳步增长。 加工肉类部分 越南加工肉制品市场（包括冷却肉和香肠、冷盘等腌制产品）持续增长，从 2019 年的 1.35 亿公斤上升至 2023 年以后大幅飙升，到 2024 年达到 1.46 亿公斤，预计到 2028 年将达到 1.64 亿公斤。加工肉制品收入随着时间的推移稳步增长，从 2019 年的 9 亿美元增长到 2024 年的 12 亿美元，预计到 2028 年将达到 16 亿美元。这一增长反映了消费者对方便肉制品日益增长的需求，这些产品迎合了现代社会快节奏的生活方式。值得注意的是，冷却肉作为加工产品中的新兴细分市场，由于其营养价值和食品安全性，越来越受到越南消费者的欢迎。 

Processed meat market revenue in Vietnam 2019 – 2028 

单位：十亿美元
 

来源： 统计局 

The value of Vietnam’s meat market achieved a compound annual growth rate (CAGR) 2018 年至 2023 年期间为 4.4%，主要由牛肉、山羊肉和鸡肉推动。牛肉消费量预计将增长超过 2022-2026 年期间的 13%，是猪肉增长率的两倍。到 2026 年，越南将需要超过 42 万吨牛肉，而国内牛肉产量估计仅能满足 27 万多吨。牛肉需求的增长是由不断增长的中产阶级人口和消费者对高质量健康肉类的偏好变化所推动的。此外，越南领先的鲜肉品牌，如 Meat Deli、VISSAN Herbal Pork 和 CP Food，目前主要专注于猪肉生产。这表明牛肉市场存在巨大缺口，为企业满足这一未满足的需求提供了机会。  

Investments in Vietnam’s chilled meat industry 

In Vietnam’s meat market, several foreign and domestic enterprises have previously invested, particularly in the chilled meat and processed meat sectors. On the domestic side, Masan MEATLife has developed MEATDeli, bringing bring advanced meat processing technology to Vietnam. The company focuses on chilled pork products and has established processing complexes such as MEAT Ha Nam and MEATDeli Sai Gon, which comply with European standards. On the foreign side, CP Foods, a brand under the Charoen Pokphand Group (CP Group) headquartered in Thailand, has also made significant investments. CP Vietnam’s activities include livestock farming, animal feed production, pork and poultry production, and seafood processing, with a strong focus on providing chilled meat and processed meat products such as sausages, cold cuts, and canned goods. Currently, chilled meat is distributed directly through retail stores located near traditional markets and via large retail supermarket chains such as Winmart, AEON, and Mega Market, … 

超市里的 MeatDeli 图片 

来源： MeatDeli 的网站 

Recognizing the immense growth potential of Vietnam’s meat industry and the market gap, Japanese corporation Sojitz, in partnership with Vinamilk’s subsidiary Vilico, has launched the 2024 年 12 月，Vinabeef 位于永福省三岛的冷藏牛肉加工厂. This facility represents a significant milestone in the country’s meat processing sector and reflects Sojitz’s strategic commitment to expanding its footprint in Vietnam. 

该项目总投资 145 亿泰铢，占地 75.6 公顷。它由两个关键部分组成：一个现代化的养牛场，可容纳 10,000 头牛；一个先进的加工厂，每年可处理多达 30,000 头牛，可生产 10,000 吨优质牛肉产品。该工厂配备了技术，符合国际食品安全标准，确保为国内市场和潜在出口市场提供高品质的牛肉产品。到 2025 年 3 月，将增加一个养牛场，建立完全集成的供应链 从养殖和饲养牛到加工和分销牛肉，确保始终如一、高质量、可靠的生产。 

The VINABEEF Tam Dao complex 

来源： MEKONG – ASEAN Magazines 

结论 

Vietnam’s meat industry is rapidly expanding, driven by increasing demand for processed and chilled meat products. As consumers place greater emphasis on food safety, nutrition, and quality, chilled meat—produced with strict processing and preservation standards—has become a preferred choice. Established brands like MEATDeli and CP Foods are actively producing and distributing chilled meat through retail outlets and supermarket chains. However, beef, a highly nutritious and healthy option, remains an underserved segment in the chilled meat market, with demand significantly outpacing domestic production. This presents a substantial opportunity for investment and market growth. 

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