越南近年来的保健品产品

近年来越南的健康补充剂产品

315 月2024

B&Company

卫生保健

抽象的

在越南，日本保健食品为越南民众所熟悉，品牌众多，进口量逐年递增。不过，相较于其他市场，新加坡、美国等市场的产品仍占主导地位。

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越南保健补充产品市场总体情况

自 2000 年代以来，这些产品便已进入越南，并在过去多年中稳步增长，这表明人们对健康的关注和改善健康的需求日益增强。随着收入提高和生活水平改善，人们有能力购买这些产品。此外，人口老龄化进程正在迅速加快，尤其是在新冠疫情之后，人们更加重视每个人的身体健康与抵抗力。同时，现代生活方式和不科学的饮食导致身体缺乏营养，需要通过辅助产品进行补充。预计未来这一增长趋势仍将持续，因为人们越来越认识到这些产品带来的辅助功效。.

越南保健补充产品的进口额

The import value is large and growing year by year, but the percentage of import value from Japan is not much. Vietnam mainly imports from Singapore (24.4%), the United States of America (22.4%), Malaysia (6.1%), China (5.4%), and Korea (4.8%), with Japan ranking 11th, accounting for 2-3% of the total import value. The import value from Japan has increased over the years from 8.4 million USD in 2013 to 33.6 million USD in 2022. However, when considering the percentage of import value From Japan, there was a sharp decline in 2019 (<2%) but then recovered and increased higher and reached a value of 3% in 2022.

越南市场上的日本保健补充产品

在日本，标注为膳食补充剂的产品并不受监管，也不涉及生产方式、成分或浓度以及产品外观等方面的任何监督。与之不同，美国、欧盟以及东南亚国家联盟均已为该产品线建立了各自的法律框架。日本的一些品牌在越南消费者中较为知名，如 DHC、Orihiro、Unimat Riken、Kobayashi、Itoh、Daiichi Sankyo。.

越南消费者对保健补充产品的使用行为

In Vietnam, only 21% of the Vietnamese population used health supplement products in 2017 , by the end of 2022, this figure had risen to over 60%. Despite the increasingly established role of health supplement products and their wider use in daily life, consumers still have concerns about product quality. These products are currently used mainly through word of mouth and are not officially prescribed by doctors . According to a recent consumer survey by B&Company (in March, 2024), the benefits most expected by consumers when using health supplement products are Improving general health (75%), Maintaining a good appearance (18%) and Others (9%). Product selection for dietary supplements relies on recommendations from family or friends (74%), sellers (40%), pharmacists (26%), and the purchase location of these products is also through friends/acquaintances (nearly 40%) and pharmacies (30%) .

政府方向

The direction for sustainable development of the health supplement products market was also discussed in a seminar (in December, 2022) attended by the Vietnam Food Safety Authority (Ministry of Health) and the Vietnam Association of Health supplement products. In 2022, 60-80% of these products in the Vietnamese market are domestically produced . Along with the development of health supplement products, management faces certain difficulties, particularly in ensuring the quality of products sold and combating counterfeit products. In addition to penalties, in 2021 and 2022, the Vietnam Food Safety Authority issued numerous warnings on its website vfa.gov.vn, as well as on Facebook, YouTube, and e-commerce platforms. In 2021, 79 stores and 107 products in violation were processed, reviewed, and removed. In 2022, 1,145 stores in violation were processed .