From its first steps into the Vietnamese market, B&Company has not only demonstrated its role as an experienced market research and consulting firm with over 15 years of operation, but also a bridge between foreign enterprises and Vietnam. The mission of supporting business connections between Vietnam, Japan and other countries requires a deep understanding of culture, people, as well as the ability to organize flexibly. This article will introduce B&Company’s journey with a Japanese client in finding a manufacturing partner in Vietnam. This is not only a story of carefully prepared meetings and schedules, but also a journey to discover the unique features of the Vietnamese market and culture.

依頼を受けてパートナーを探す段階

B&Companyは、機械加工を専門とする日本の大手企業から、ベトナムへの市場拡大と信頼できる加工パートナー探しの依頼を受けました。

As a company with a good understanding of the market, B&Company quickly coordinated with the client to establish a survey plan, select and approach potential partners. With a team of experienced Vietnamese – Japanese staff, who have a deep understanding of the mechanical industry, B&Company started by looking up data on the information system covering nearly 90% of businesses operating in Vietnam, while taking advantage of the network of relationships in the industry.

その後、同社は顧客との協議を続け、独自の基準に従ってパートナーのリストを絞り込み、各候補者と連絡を取り、面接を行い、生産能力、海外との協力経験（特に日本のパートナーと）、協力の準備レベルに関する情報を明確にしました。このプロセスは、B&Companyが包括的なリストの結果を顧客に送信し、最も適切なパートナーを選択することで終了します。

会議および工場見学の手配

Next, the client will schedule a direct visit to Vietnam to visit the factory to evaluate the potential for future cooperation. Regarding the working schedule, B&Company follows a clear process: from introducing members, the purpose of the trip, to the factory presenting production capacity, Q&A, visiting the production line, then summarizing and ending the meeting. Many Vietnamese factories are equipped with modern machinery and standard processes, surprising Japanese clients: “We have never seen these machines in Japan, so impressive!”

Photos inside the factory tour

しかし、今回のクライアントの要望は単純なものではありませんでした。「2つのワーキンググループで1週間に約20社の候補企業と面談するスケジュールを最適化したかったのですが、候補企業はハノイ、ハイフォン、タイグエン、タインホア、フンイエン、バクニンに散らばっていました」とクライアントは語りました。B&Companyは、移動時間を最小限に抑えながら、話し合いに十分な時間を確保するために綿密に計算する必要がありました。そのために、B&Companyは、交通機関、ホテル、レストランから通訳の選定まで、多くの現地ユニットと協力しました。すべては、完全でスムーズなスケジュールを作成することを目指していました。

– Choosing a transporatation unit is one of the top priorities. B&Company has searched for reputable companies, careful and hospitable drivers, and experienced in serving Japanese clients.

– Regarding the interpreters, although B&Company has many employees with Japanese proficiency level N1, N2, the company still decided to recruit more project interpreters. This process is very strict, including two rounds of reviewing documents and in-depth interviews, simulating translation situations related to mechanical processing. After many rounds, B&Company has selected two excellent candidates to accompany the two groups of clients. The interpretation contract clearly states their responsibilities, requires them to prepare documents in advance, learn about the processing field, and be ready to support translation outside of work when needed. As a result, clients highly appreciate the quality of the interpretation, even giving positive feedback: “We are really impressed with the way the interpreters share not only about the professional content but also about the people, culture, and cuisine of each destination.”