– Students: This group constitutes the majority on bus routes. In Ho Chi Minh City, this figure reaches up to 58% of all passengers [10].

– Low-income workers: An analysis of income levels reveals that 44% of passengers earn less than 3 million VND per month, while 35% earn between 3–5 million VND per month [10].

The consumer behavior of bus passengers is primarily driven by cost factors, with government subsidies, free tickets, and discounted monthly passes acting as the key motivators. These motivations clearly shape their travel purposes, which are centered on repetitive and essential journeys such as commuting to school and work, or accessing public services. Furthermore, physical infrastructure factors, such as the availability of sheltered bus stops and the accessibility of route information, also play a significant role in sustaining usage habits. In essence, the bus system currently operates as a foundational public utility, ensuring access to transportation for vulnerable and economically disadvantaged population groups.

Metro

Metro, although recently launched, has quickly carved out a distinct user segment with higher demands for service quality and time efficiency. The metro system holds a special position in urban transport by targeting a group of users who prioritize time and reliability over cost [11]. The main users of the metro are:

– Office workers and civil servants: They account for the largest share, around 47%. This group has fixed daily travel schedules (morning commute and evening return) and places high importance on punctuality and reliability to avoid disruptions to their work. They are more sensitive to time than to cost.

– Students: Making up about 45%, this group likewise needs to travel frequently to school according to fixed timetables.

The consumer behavior of metro passengers is shaped by the core value of stable and predictable travel time, an advantage gained from operating on a dedicated line, unaffected by traffic congestion. This value fosters a stable and planned ridership pattern, as evidenced by the very high rate of monthly pass purchases, reaching 70% on weekdays and over 85% during peak hours. Notably, the metro’s appeal is also demonstrated in its ability to compete directly with private vehicles, with one survey showing that 80% of passengers have switched from motorbikes. Therefore, the metro is being positioned as a tool to enhance urban productivity, helping to optimize travel time for the workforce and students.

Implication

The landscape of public transport users in Vietnam’s major cities is not homogeneous but has been differentiated into two distinct segments. On the one side are cost-sensitive passengers whose travel decisions are primarily dependent on price, viewing the bus as their primary mode of transport. On the other side are users who prioritize time efficiency, see the metro as a superior solution, and are willing to pay a higher price.

This segmentation requires policymakers to adopt a dual development strategy that acts in parallel on both systems. First, for the bus network, the strategy should continue to reinforce its role as a pillar of social welfare by maintaining subsidy policies and expanding service coverage to suburban areas. Second, it is necessary to accelerate investment in and expansion of the urban railway (metro) network to quickly create a mass transit method that is attractive enough to compete with and replace private vehicles, thereby addressing the core issues of congestion and pollution.

However, a dual strategy cannot achieve maximum effectiveness if the element of connectivity is missing. Therefore, the third key policy implication is the need to enhance integration between the two systems. Developing synchronized solutions such as an integrated ticketing system, building convenient transfer stations, and planning feeder bus routes for the metro are essential steps. Only when seamlessly connected can the bus and metro synergize their strengths to form a comprehensive public transport network, truly becoming the backbone for sustainable urban development.

Conclusion

Recognizing and effectively leveraging this dual-system model will be the key to building a sustainable and inclusive urban transportation network in Vietnam. Rapid urbanization is turning cities like Hanoi and Ho Chi Minh City into traffic “hotspots,” where congestion, pollution, and infrastructure overload not only undermine quality of life but also threaten long-term development. In this context, public transport is no longer just an option — it has become an urgent necessity.

[1] Phap Luat va Xa Hoi, Hanoi: promoting the effectiveness of the bus network <Access>

[2] Sai Gon Online, From today 1-8: Ho Chi Minh City puts into operation 600 new buses <Access>

[3] VnExpress, 21 years waiting for a rail <Access>

[4] VnExpress, Ben Thanh – Suoi Tien Metro in operation <Access>

[5] Tien Phong, Will the BRT bus route in Hanoi be ‘terminated’? <Access>

[6] Government News, Integrated and seamless transportation: Solutions for green cities <Access>

[7] VTC News, Public bicycles in Ho Chi Minh City are at risk of being ‘erased’ <Access>

[8] Lao Dong News, Things to know when taking the Saigon river bus <Access>

[9] Phu Nu Viet Nam, 3 subjects are allowed to use unlimited free bus cards in Hanoi <Access>

[10] Research on bus using behavior of people in Ho Chi Minh City through Logit model <Access>

[11] Nhan Dan, More than 35 thousand passengers use the Cat Linh-Ha Dong railway every day <Access>

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