Vietnamese Lifestyle Survey Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle Topic Vietnamese lifestyle in general Objective Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income Sample •906 respondents Research methodology
1. Project Overview The cross-regional “Brand Asia 2014” project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands’ overall strengths, measure image trends, analyze customers’ perceptions and other factors that has influence on brands’ performances. It was conducted in 27 large cities of 12 Asia countries from December 2013 to January 2014 by