15 Oct
Vietnam Telehealth to accelerate amid COVID-19 outbreak

Vietnam’s healthcare at a glance

In 2018, the country’s healthcare expenditure to GDP was 5.9%, which was higher than some other markets in the region, yet the real value was comparatively low[1]. Healthcare expenditure per capita is expected to increase 1.7 times from US$150 in 2018 to US$260 in 2025[2].

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15 Jul
Rising Demand from Both Domestic and Oversea Market Leads to Dramatic Growth of Vietnam Dental Industry


If in the past, when Vietnamese people had demand for checking up their dental health, dental treatment or cosmetics dentistry, it is difficult to find a quality dental clinic, especially in rural regions. Nowadays, the issue above has matter nobody. With amazing growth in the recent ten years, Vietnam gradually makes its name well-known in world dental map.

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15 Jun
E-learning in Vietnam before and after COVID-19 outbreak
As of May 3rd, 2020 | Consolidated by B&Company Vietnam & BEAN Survey team

By 20th April 2020, more than 200 countries have been fighting against COVID-19 outbreak, with most countries applied nationwide closures (Source: WHO). This incident has heavily impacted more than one billion students, or over 90% of the world’s student population according to UNESCO’s estimation. Facing this unprecedented event, governments, schools, teachers and students have found ways to stay positive for education and keep learning. The most widely used alternative form of on campus study during this time of uncertainty is online learning.

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15 Jan
The rising trend of non-public higher education in Vietnam

The development of Vietnam non-public higher education sector has been performing well in the recent years. With appealing revenue and profit, there are both increased numbers in students and schools. Despite all the growth in the market, there are still targets set by government that have not been met, indicating the potential is still high for the years to come.

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15 Sep
A rising trend on overseas treatment from Vietnam citizens

Vietnam’s healthcare factor is developing but there are still a lot of challenges. 

According to GSO, their GDP per capita was increased to USD 2,587 in 2018, raised 8.3% over 2017. Along with that, Vietnam healthcare expenditure per capita has increased over the years, in 2016 it reached around USD 123, increased 5% comparing to 2015 and 38% compared to 2011. This expenditure also accounted for 5.66% of the GDP. Besides, up to May 2019, the number of people participating in public health insurance has reached a rate of 89% of the population, exceeding 2.2% over the Government’s goal. Those indexes may indicate that the citizens’ awareness of health has increased.

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15 Sep
E-learning in Vietnam


“50 Million USD Market”

E-Learning had arrived late, but is blooming fast in Vietnam. In 2015, the country’s E-learning market size was estimated at 50 million USD, quite modest for a country of over 90 million people.

However, its annual growth rate is believed to be around 40% for the period between 2013 and 2018, which is simply enormous and indicating how huge E-learning in Vietnam can become.

Upto August 2017, there are a total of 150 start-ups in the field, notably 80% of which were established after January 2016. Contents offered by E-learning sites are various, but there emerge three major groups:

“Foreign language is the most popular subject”
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01 Jan
Vietnamese Lifestyle Survey Report 2016

Vietnamese Lifestyle Survey Report 2016

Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle


Topic Vietnamese lifestyle in general
Objective Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income
Sample •906 respondents
Research methodology Online survey
Timeline September 11th, 2015 to October 30th, 2015
Questionnaires 15 questions, in which

•6 main questions related to the topic to understand about:

– Activities participation

– The most attractive promotions

– Product or service advertisement

– Evaluation on advertising channels

•9 questions related to respondents information



Key Findings of this survey:


No.  Content  Key Finding 
1 Activities participation •Most participated activities were going to a coffee shop or a shopping mall
2 The most attractive promotions •Price off / cash discounts is always the most attractive promotional activities, regardless of gender, location or age
3 Product or service advertisement •Almost all people want to receive useful messages about products or service or don’t mind. Among them, In-store promotion/product demonstrations is the most preferred choice
4 Advertising channels evaluation •「Television」 is considered as trustworthy and carries helpful advertising channel, 「Internet」 is the most enjoyable/ entertaining/ pleasing channel while 「SMS messaging」 is the most intrusive channel



Internal report for Vietnamese Lifestyle Survey Report 2016 is available from here


15 Oct
Baby care product in Vietnam

“6.15 Million 0-3 years old babies”

Asia-Pacific has been a major market for baby care products. In 2015, the region accounted for 49% value sales of baby food globally ($14.7bn/$30bn), and 23% value sales of diapers globally ($6.7bn/$29bn).
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01 Jan
Brands Asia Vietnam Report 2014

1.      Project Overview

The cross-regional “Brand Asia 2014” project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands’ overall strengths, measure image trends, analyze customers’ perceptions and other factors that has influence on brands’ performances. It was conducted in 27 large cities of 12 Asia countries from December 2013 to January 2014 by 3 data collection methods: Internet survey, Street catch and Telephone. Within 100 researched brands, 60 global brands are commonly selected for 12 countries and divided into 10 industries: 1)IT/Electronic (IT/Electronic), 2) Food/Drink, 3) Internet-related, 4) Sporting good (Sporting), 5) Automaker, 6) fast-moving consumer goods (FMCG), 7) Restaurant, 8) Finance, 9) Clothing/Fashion items (Clothing) and 10) Diversified. The rest 40 local brands are differently selected by particular country (some of them may be international brands).

2.      Key report issues

“Brand Asia Vietnam 2014” report analyzes data collected from “Brand Asia 2014” project serving 2 main objectives:

– To analyze, evaluates and compares average industry strength and brand strength of major industries and brands in Vietnam and different country groups on various factors including performance, brand awareness, image, quality and most popular media channels.

– To present the results and analysis in the manner which support and facilitate marketing, investment as well as other insight research activities about brand strengths and characteristics.

3.      Key findings

a.      Industry awareness highly differentiates between developed group (Group A) and developing group (Group B)

Country group is classified based on national economic indicator GDP per capita. Group A includes Taiwan, Korea, Japan and Singapore. Group B incudes Myanmar, India, Vietnam, Indonesia, Thailand, China, Malaysia and Turkey. From the result, brands in Group A generally have far better brand awareness then they do in Group B especially in Restaurant and Clothing industries. Brand awareness in Vietnam is significantly lower than other countries in Group B in which Finance and Clothing are two industries showing widest gaps.

b.      TV is the most popular channel to advertise products in researched countries

TV continues to be the most important advertising and media source providing customers with information about most of researched brands and industries in not only Vietnam but also other researched countries. While website is a second popular advertising channel in half number of researched countries, it ranks third in Vietnam. However, this channel as well as SNS (Social Network Service) is increasing its importance to brands’ marketing strategies due to rapid growth in access rate of young users thus promising a new customer approaching method.

c.       Foreign brands seem to continue their dominance in Vietnam

Foreign brands continue to dominate the market with 8 brands in top 10 while there are only 2 representatives from the local group. Despite score loss, Honda increases 1 position from 2013 and become leading brand with highest overall score. Apple and Microsoft have made giant step to position in top ten overall score list in 2014. The two local brands suffered serious ranking declined when Vinamilk fails to maintain its presence in top three and Trung Nguyen decrease its position to bottom stage

4.      Table content

1. About The Project and Report
2. Industry analysis
2.1. Difference by country groups
2.2. Difference between Vietnam & Other developing countries
2.3. Industry in Vietnam
3. Brands in Vietnam
3.1. IT/Electronic
3.2. Drink
3.3. Telecom
3.4. Internet-related
3.5. Sporting
3.6. Automaker
3.7. Food
3.8. FMCG
3.9. Restaurant
3.10. Finance
3.11. Clothing
4. Appendices

4.      Further Information

This report is completed on March, 2015 that covers information of the previous year. As the first Japanese market research firm in Vietnam, we understand business context and win customers’ trust by providing:

  • Top Tier Problem Solving
  • Quality Assurance
  • Language Barrier Free
  • Local Specialization

To purchase the full report, please register and specify your requirements at here, or contact us via (84) 4 3978 5165 or (84) 8 3910 391

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