Vietnamese Lifestyle Survey Report 2016

01 Jan

By: B&Company Vietnam

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Vietnamese Lifestyle Survey Report 2016

Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle


Topic Vietnamese lifestyle in general
Objective Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income
Sample •906 respondents
Research methodology Online survey
Timeline September 11th, 2015 to October 30th, 2015
Questionnaires 15 questions, in which

•6 main questions related to the topic to understand about:

– Activities participation

– The most attractive promotions

– Product or service advertisement

– Evaluation on advertising channels

•9 questions related to respondents information



Key Findings of this survey:


No.  Content  Key Finding 
1 Activities participation •Most participated activities were going to a coffee shop or a shopping mall
2 The most attractive promotions •Price off / cash discounts is always the most attractive promotional activities, regardless of gender, location or age
3 Product or service advertisement •Almost all people want to receive useful messages about products or service or don’t mind. Among them, In-store promotion/product demonstrations is the most preferred choice
4 Advertising channels evaluation •「Television」 is considered as trustworthy and carries helpful advertising channel, 「Internet」 is the most enjoyable/ entertaining/ pleasing channel while 「SMS messaging」 is the most intrusive channel



Internal report for Vietnamese Lifestyle Survey Report 2016 is available from here