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By: B&Company Vietnam
Comments: No Comments.
Outdoor Advertising Report 2016
Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people.
|Topic||Vietnam outdoor advertising|
|Objective||Understand Vietnamese comprehension and their judgement about recent outdoor advertising types|
|Sample||– 1,155 respondents|
– People who have seen outdoor advertising within 1 month
|Research methodology||Online survey|
|Timeline||Sept 29th, 2015 to Nov 9th, 2015|
|Questionnaires||12 questions, in which:|
– 3 main questions related to the topic to understand about:
– 9 questions related to respondents information.
Key Findings of this survey:
|1||Frequency of seeing outdoor|
|•Compared to 1 year ago, people tend to see outdoor advertising more often, especially those who travel by bus|
•Roadside billboard is the most frequently seen type of outdoor advertising
|•About 70% of respondents see outdoor advertising more frequently than last year. The rate seems to be higher for females than males|
•People traveling by bus tend to see outdoor advertising more frequently compared last year
•Roadside billboards are seen most frequently, with 84% of respondents see everyday
|2||Comment of outdoor advertising||•Roadside billboard is considered most effective, advertising on buildings has the best design, and advertising on bus is most creative|
•While advertising in wet market is considered most informative, advertising at store is most helpful and reliable, and electronic billboard is seen as most attractive
|•About 45% of respondents consider roadside billboard is the most effective, 30% of respondents think that advertising on buildings has good design and 26% of respondents agree that advertising on bus is most creative of all|
•Electronic billboard is seen as most attractive, with 15% of respondents consider so. While 14% of respondents agree that advertising at store is most helpful and 13% of respondents think that advertising in wet market is most informative.
Internal report for Vietnam outdoor advertising 2016 is available from here