Outdoor Advertising Report 2016

01Jan2017

B&Company

Outdoor Advertising Report 2016

Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people.

Topic	Vietnam outdoor advertising
Objective	Understand Vietnamese comprehension and their judgement about recent outdoor advertising types
Sample	– 1,155 respondents – People who have seen outdoor advertising within 1 month
Research methodology	Online survey
Timeline	Sept 29th, 2015 to Nov 9th, 2015
Questionnaires	12 questions, in which: – 3 main questions related to the topic to understand about: The frequency of seeing outdoor advertising types The judgement of every outdoor advertising types – 9 questions related to respondents information.

Key Findings of this survey:

Content

Key Finding

Generally

Particularly

Frequency of seeing outdoor
advertising

•Compared to 1 year ago, people tend to see outdoor advertising more often, especially those who travel by bus

•Roadside billboard is the most frequently seen type of outdoor advertising

•About 70% of respondents see outdoor advertising more frequently than last year. The rate seems to be higher for females than males

•People traveling by bus tend to see outdoor advertising more frequently compared last year

•Roadside billboards are seen most frequently, with 84% of respondents see everyday

Comment of outdoor advertising

•Roadside billboard is considered most effective, advertising on buildings has the best design, and advertising on bus is most creative

•While advertising in wet market is considered most informative, advertising at store is most helpful and reliable, and electronic billboard is seen as most attractive

•About 45% of respondents consider roadside billboard is the most effective, 30% of respondents think that advertising on buildings has good design and 26% of respondents agree that advertising on bus is most creative of all

•Electronic billboard is seen as most attractive, with 15% of respondents consider so. While 14% of respondents agree that advertising at store is most helpful and 13% of respondents think that advertising in wet market is most informative.

Internal report for Vietnam outdoor advertising 2016 is available from here