1.      Project Overview The cross-regional “Brand Asia 2014” project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands’ overall strengths, measure image trends, analyze customers’ perceptions and other factors that has influence on brands’ performances. It was conducted in 27 large cities of 12 Asia countries from December 2013 to January 2014 by

B&Company’s pleased to be consultant and bridge for the success of cooperation between Vietnamese and Japanese in an establishment of Automatic Parking PNT enterprise. The word“PNT” is a combined abbreviation of 3 first characters of the 3 parties’ name in the joint venture including Petrolimex Construction JSC No.1, Nissei Build Asia Pte. Ltd and Tamada

* Researched area: Hanoi and Ho Chi Minh city * Time        : 05/2009-06/2009 * Survey method : Face-to-face interview at appointed places * Target        : interviewees aged from 20 to 60 Excutive summary* Demographic profile * Household finances * Media access * Personal consumption trends and lifestyle * Household