20May2025
Latest News & Report / Vietnam Briefing
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Abstract
As of early 2025, Vietnam’s hybrid car market is experiencing strong growth, driven by rising consumer interest, expanded vehicle options, and pending policy changes. With nearly 10,000 hybrid cars sold in 2024 and over 2,500 units sold in Q1 2025 alone, this segment is carving out a notable presence in the overall automotive industry.
Promising Sales Growth in Hybrid sector
Starting in 2024, hybrid vehicle sales in Vietnam were officially tracked as a separate category. By the end of that year, the combined sales of various hybrid technologies—including mild hybrid (MHEV), self-charging hybrid (HEV), and plug-in hybrid electric vehicles (PHEV)—reached 9,866 units ([1]).
In the first quarter of 2025, sales climbed further to 2,562 units, an impressive 80% increase compared to the same period in 2024, when only 1,426 hybrid cars were sold. In terms of market share, hybrids accounted for approximately 3.54% of all cars sold in Q1 2025, up from around 2.45% in Q1 2024 ([2]).
The hybrid vehicle market in Vietnam continues to be dominated by Japanese automakers. Among them, Toyota leads the pack, with the Toyota Innova Cross HEV emerging as the best-selling hybrid model in the country during Q1 2025.
Top-Selling Hybrid Cars in Q1 2025
Unit: car unit

Source: Vietnam Automobile Manufacturers Association (VAMA)
New Hybrid Car Launches in April 2025
The growing demand is being met with a broader supply. As of early 2025, the Vietnamese market features over 20 hybrid models spanning various categories—SUVs, crossovers, sedans, and MPVs—covering vehicle segments B, C, and D. Consumers now have a wide range of price options, from budget models like the Toyota Corolla Cross and Suzuki Ertiga Hybrid to premium offerings such as the Lexus RX 500h and Volvo XC90 Recharge. ([3])
April 2025 marked a significant milestone in Vietnam’s automotive market, with several new hybrid vehicles introduced, reflecting the country’s ongoing shift towards sustainable transportation. Notable launches include:
– Honda HR-V e:HEV RS: Honda Vietnam officially unveiled the updated HR-V in early April, featuring the e:HEV RS hybrid variant for the first time. This model is imported from Thailand and offers a more affordable price point compared to its predecessor, with the e:HEV RS priced at VND 869 million ([4]).
