In mid-April 2026, at B&Company office in Ha Noi, B&Company had the opportunity to deliver a presentation and exchange insights about the situation of Japanese investment in Vietnam with representatives from the Ministry of Investment, Industry and Trade of the Republic of Uzbekistan, Japan International Cooperation Agency (JICA), Deloitte Tohmatsu LLC, and CTI Engineering International.

B&Company welcomed the representatives to the Hanoi office

来源：B&Company

Presentation background

The session was organized as part of an information-sharing discussion to provide practical reference points for Uzbekistan’s efforts to attract Japanese investment. While Uzbekistan has been actively improving its investment environment and strengthening cooperation with Japan, Japanese investment in the country still appears to have significant room for further development.

Against this background, B&Company shared Vietnam’s experience as a country that has successfully attracted a large number of Japanese companies over the years. As a Japanese market research and consulting company based in Vietnam since 2008, B&Company directly supports Japanese companies in expanding into the Vietnamese market through market research, business matching, and investment-related consulting. In addition, B&Company also collaborates on government-led projects with organizations such as JICA, JETRO, and Japanese ministries including METI and MLIT to promote trade and investment between Japan and Vietnam.

Insights about Japanese investment in Vietnam

During the session, B&Company provided market insights based on its experience supporting Japanese business activities in Vietnam. The purpose was to introduce useful lessons from Vietnam that may serve as a reference for Uzbekistan in strengthening its investment promotion activities toward Japanese companies.

The presentation focused on the following topics:

1. Recent trends in Japanese investment in Vietnam

2. The role of investment promotion and market consulting companies

3. Effective promotional activities to attract Japanese businesses

4. Key factors influencing Japanese companies’ investment decisions

5. Practical considerations when working with Japanese companies

Example of discussion content in the presentation

来源：B&Company

According to B&Company’s analysis, Japanese investment in Vietnam has remained resilient after the COVID-19 pandemic, with many companies continuing to view Vietnam as a market for expansion, particularly in sales and market development. Vietnam’s appeal is supported by market growth, cost competitiveness, a stable business environment, an abundant labor force, and an established Japanese business community. At the same time, Japanese investors carefully assess risks such as administrative procedures, legal uncertainty, policy implementation, and rising labor costs, showing that investment attraction requires not only market potential but also transparency, predictability, and practical investor support.

The presentation also highlighted Vietnam’s multi-layered approach to investment promotion toward Japan, combining policy dialogue, seminars, business missions, local outreach, and business matching. Based on experience, B&Company emphasized that Japanese companies value stability, operational readiness, reliable local partners, and data-backed communication. Since Japanese companies often follow a structured decision-making process, careful preparation, consistent communication, detailed documentation, and timely follow-up are essential to building trust. Drawing on this expertise, B&Company plays a key role in closing the gap between Vietnam and Japan, ensuring that both sides can collaborate efficiently and effectively.

Discussion overview

The discussion took place in an open and constructive atmosphere. Representatives from Uzbekistan and participating organizations expressed appreciation for B&Company’s presentation, noting that Vietnam’s experience provided useful reference points for Uzbekistan as it continues to promote its investment potential to Japanese businesses.

Through this exchange, B&Company was pleased to contribute its experience and knowledge to a meaningful dialogue on investment promotion and international business development.

关于B&Company

B&Company Vietnam was established in 2008 as the first full-scale Japanese market research company in Vietnam, with offices in Hanoi and Ho Chi Minh City. We provide a wide range of services, including industry reports, expert interviews, consumer surveys, business matching, partner search, and market entry support.

Over the years, we have supported the strategic planning and business development of various private companies, public institutions, local governments, and industry organizations across different sectors through comprehensive market information and analysis. Through our activities, B&Company Vietnam hopes to further contribute to strengthening business cooperation and investment relations between Vietnam and other countries.

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