Vietnamese Lifestyle Survey Report 2016

01/01/2017

B&Company

Báo cáo Khảo sát Lối sống Người Việt Nam 2016

Mô tả nghiên cứu: Chúng tôi đã tiến hành khảo sát bằng cách sử dụng bảng điều khiển người tiêu dùng của chúng tôi (Khảo sát đậu) to find out Vietnamese consumers lifestyle

Đề tài	Vietnamese lifestyle in general
Khách quan	Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income
Vật mẫu	•906 respondents
Phương pháp nghiên cứu	Khảo sát trực tuyến
Dòng thời gian	September 11th, 2015 to October 30th, 2015
Câu hỏi	15 questions, in which •6 main questions related to the topic to understand about: – Activities participation – The most attractive promotions – Product or service advertisement – Evaluation on advertising channels •9 questions related to respondents information

Những phát hiện chính của cuộc khảo sát này:

KHÔNG.	Nội dung	Phát hiện quan trọng
1	Activities participation	•Most participated activities were going to a coffee shop or a shopping mall
2	The most attractive promotions	•Price off / cash discounts is always the most attractive promotional activities, regardless of gender, location or age
3	Product or service advertisement	•Almost all people want to receive useful messages about products or service or don’t mind. Among them, In-store promotion/product demonstrations is the most preferred choice
4	Advertising channels evaluation	•「Television」 is considered as trustworthy and carries helpful advertising channel, 「Internet」 is the most enjoyable/ entertaining/ pleasing channel while 「SMS messaging」 is the most intrusive channel