By: B& Company
Business matching / Heavy industries/ Machinery / Latest News & Report
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From its first steps into the Vietnamese market, B&Company has not only demonstrated its role as an experienced market research and consulting firm with over 15 years of operation, but also a bridge between foreign enterprises and Vietnam. The mission of supporting business connections between Vietnam, Japan and other countries requires a deep understanding of culture, people, as well as the ability to organize flexibly. This article will introduce B&Company’s journey with a Japanese client in finding a manufacturing partner in Vietnam. This is not only a story of carefully prepared meetings and schedules, but also a journey to discover the unique features of the Vietnamese market and culture.
B&Company received a request from a large Japanese corporation specializing in mechanics. The client wanted to expand the market to Vietnam and find a reliable processing partner.
As a company with a good understanding of the market, B&Company quickly coordinated with the client to establish a survey plan, select and approach potential partners. With a team of experienced Vietnamese – Japanese staff, who have a deep understanding of the mechanical industry, B&Company started by looking up data on the information system covering nearly 90% of businesses operating in Vietnam, while taking advantage of the network of relationships in the industry.
After that, the company continued to discuss with the client, filter the list of partners according to its own criteria and contact and interview each candidate, clarifying information about production capacity, experience in foreign cooperation (especially with Japanese partners), as well as the level of readiness to cooperate. This process ends when B&Company sends the results of the comprehensive list to the client to choose the most suitable partners.
Next, the client will schedule a direct visit to Vietnam to visit the factory to evaluate the potential for future cooperation. Regarding the working schedule, B&Company follows a clear process: from introducing members, the purpose of the trip, to the factory presenting production capacity, Q&A, visiting the production line, then summarizing and ending the meeting. Many Vietnamese factories are equipped with modern machinery and standard processes, surprising Japanese clients: “We have never seen these machines in Japan, so impressive!”
Photos inside the factory tour
However, the client’s request this time was not simple. “We wanted to optimize the schedule to meet about 20 candidate companies in a week, with 2 working groups, and the candidates were scattered in Hanoi, Hai Phong, Thai Nguyen, Thanh Hoa, Hung Yen, Bac Ninh,” the client shared. B&Company had to calculate meticulously to ensure enough time for discussion, while minimizing travel time. To do that, B&Company cooperated with many local units: from transportation companies, hotels, restaurants, to selecting interpreters. All aimed at creating a complete and smooth schedule.
There were many unexpected situations: sometimes candidates suddenly changed their schedules, but B&Company was flexible in responding, convincing or rearranging so as not to affect the overall plan. The company also discussed with clients in advance: “Schedule changes are possible, but we always have a backup plan.” Traffic in Vietnam is also a “memorable” experience for clients. They were “heart-stopping” when witnessing motorbikes cutting in front of cars, or vehicles moving very close together. “In Japan, we mainly use public transport or cars, and we have not seen any similar scenes,” the client commented.
Finally, exchanging money into VND is also a challenge on weekends, as banks are closed and illegal gold shops cannot be used. B&Company proactively informs clients in advance that they need to exchange money in Japan, or chooses hotels that specialize in serving Japanese guests with currency exchange services. Everything is handled neatly, giving clients peace of mind.
The trip ended smoothly. After the business trip, B&Company continued to support the client in contacting the Vietnamese side, promoting the provision of information as originally agreed. The client highly appreciated the comprehensive service: “We are very satisfied with B&Company, everything went according to plan and went extremely smoothly.” They thanked the introduction to Vietnamese culture, cuisine, and people and affirmed: “In the future, when we return to Vietnam, we will definitely contact B&Company for continued support.”
Through this journey, B&Company not only supports clients in their business activities but also helps them understand more about the market, culture and people of Vietnam. The above story is not only about connecting two economies, but also about connecting people, identities, and unforgettable experiences, opening up the potential for long-term cooperation in the future.
B&Company, Inc.
The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market. Please do not hesitate to contact us if you have any queries. info@b-company.jp + (84) 28 3910 3913 |