The outdoor products market in Vietnam, especially in the camping and trekking segment, is gaining momentum as an increasing number of Vietnamese embrace nature-based recreation. With a youthful demographic, a rising middle class, and an abundance of scenic landscapes, the country is becoming an attractive destination for outdoor brands. As a result, foreign brands specializing in camping and trekking equipment are flocking to Vietnam, aiming to capture a share of this burgeoning market. This article provides an in-depth look at the market size, key players, trends, opportunities and challenges for foreign brands in Vietnam’s camping and trekking sector.

Market Size and Growth

Vietnam’s market for outdoor equipment market is valued at approximately USD 0.5 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.6% from 2024 to 2028, reaching about USD 0.6 billion USD by 2028^[1].

Camping and trekking, one of the sub-category in outdoor equipment market is also increasing the demand. In 2022, camping and hiking, exploring accounts for 24% of the outdoor revenue. The rapid expansion is fueled by rising of both population and disposable income, an increasingly health-conscious population, and a strong interest in outdoor recreation.

Key Players in the camping and trekking market

The camping and trekking segment in Vietnam is dominated by international brands. Both foreign and domestic brands rarely owns self-distribution chain. Most of them tend to be distributed through local outdoor equipment stores. Focus products are apparels and accessories such as tent, sleep-bag, cooking gears, etc.

Emerging Trends in the camping and trekking market

Several trends are shaping the camping and trekking market in Vietnam, and foreign brands can capitalize on these shifts to deepen their market penetration

• – Eco-Friendly and Sustainable Products: As awareness of environmental sustainability grows, so does the demand for eco-friendly outdoor products. Vietnamese consumers are becoming more conscious of their environmental impact, seeking gear made from recycled or sustainable materials. Brands that prioritize eco-friendly practices, such as recyclable packaging and sustainable sourcing, are increasingly popular among Vietnamese outdoor enthusiasts, particularly younger consumers​.
• – Rise of Glamping and trekking: Glamping, or “glamorous camping,” is an emerging trend in Vietnam, combining the experience of camping with the luxury of hotel-like amenities. This trend appeals to consumers who wish to enjoy the outdoors with added comfort, drawing a segment of the market that might otherwise be uninterested in traditional camping. Brands offering premium and high-end camping products are well-positioned to cater to this trend.

Source: Exotrail

Trekking tour is also becoming popular in Vientam due to the existence of scenic destinations. Sapa’s mountains, Ha Long Bay’s limestone formations, Phong Nha-Ke Bang caves or Northern mountains are popular spots for trekking. Many trekking or marathon tournament has been organized such as Ta Xua Mountain trekking tournament or, Vietnam Mountain Marathon (VMM) in Sapa, Fansipan Mountain Climb, etc.

• – Consumer Demand for High-Quality Products: As Vietnamese consumers become more familiar with outdoor activities, they are also more discerning about the quality and functionality of their gear. This trend opens the door for foreign brands offering durable, high-quality products with advanced features, such as lightweight materials and weather resistance. By providing reliable equipment that caters to these evolving preferences, foreign brands can secure a loyal customer base.

Challenges for Foreign Brands

Despite the opportunities, there are notable challenges for foreign brands entering Vietnam’s hiking and camping market.

• – Price Sensitivity: Vietnamese consumers are highly price-sensitive, especially when it comes to discretionary purchases like outdoor gear. Many prefer affordable alternatives, often choosing lower-cost imports from China over premium brands. For foreign brands, offering a mix of mid-range and premium products or emphasizing the superior quality of their gear is crucial to competing in this price-sensitive market​.
• – High Dependence on Imports: Vietnam’s outdoor products market relies heavily on imported goods, with over 80% of outdoor products sourced from abroad. While this opens doors for foreign brands, it also means fierce competition from established suppliers who can offer lower prices. Foreign brands must differentiate themselves through branding, quality, and unique product features to succeed.
• – Regional Preferences and Limited Demand in Rural Areas: Interest in hiking and camping is mainly concentrated in urban areas like Ho Chi Minh City and Hanoi, where disposable incomes and awareness of outdoor activities are higher. In rural areas, the demand for hiking and camping gear remains low. Brands entering the market must adapt their marketing and distribution strategies to focus on urban consumers, with plans to gradually expand as outdoor recreation gains popularity nationwide.
• – Adapting to Local Preferences: Vietnamese consumers’ preferences are evolving rapidly, with a growing appreciation for eco-friendly products and innovations that improve convenience. Foreign brands need to understand and cater to these preferences, offering products that align with local needs and environmental expectations.

Future Outlook

Vietnam’s outdoor products market, especially in camping and trekking, offers substantial opportunities for foreign brands due to rising disposable incomes, a young population, and a growing interest in nature-based recreation. International brands dominate the market, but success hinges on adapting to local preferences, such as the demand for eco-friendly and high-quality products. While urban areas present the most immediate opportunity, challenges like price sensitivity, high import dependence, and limited rural demand require strategic approaches. Brands that prioritize sustainability, premium offerings, and an urban-focused distribution strategy are well-positioned to capture the attention of Vietnamese consumers. With the right approach, foreign brands can thrive in Vietnam’s dynamic outdoor market.

[1] Outdoor Equipment – Vietnam | Statista Market Forecast

[2] https://www.populationpyramid.net/viet-nam/2030/

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