Hoang Le

05 Aug 2020

Hoang Le – Senior Research Manager

  • BSc. in Finance and Banking graduated from National Economics University
  • 7+ year experience in market research and consulting fields with active roles in various projects and methodologies, including quantitative, qualitative, from consumer survey to enterprise and industrial experts
  • Diverse experience accumulated in a range of projects including Usage and Attitude (U&A) studies, Exploratory, Brand Health Check, segmentation, product tests, concepts tests with consumers and in-depth interviews with enterprises, organization and institutions’ leaders to collect deep insight across various industries & categories ranging from FMCG, technology, healthcare, real estate, etc.
  • Strong project management skills in various projects with many big clients such as Mitsubishi Corp, Panasonic, Techcombank, Sun Life, Deloittte, JETRO, OXFAM,etc
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