Hoang Le – Senior Research Manager
- BSc. in Finance and Banking graduated from National Economics University
- 7+ year experience in market research and consulting fields with active roles in various projects and methodologies, including quantitative, qualitative, from consumer survey to enterprise and industrial experts
- Diverse experience accumulated in a range of projects including Usage and Attitude (U&A) studies, Exploratory, Brand Health Check, segmentation, product tests, concepts tests with consumers and in-depth interviews with enterprises, organization and institutions’ leaders to collect deep insight across various industries & categories ranging from FMCG, technology, healthcare, real estate, etc.
- Strong project management skills in various projects with many big clients such as Mitsubishi Corp, Panasonic, Techcombank, Sun Life, Deloittte, JETRO, OXFAM,etc