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In 2013, VECITA, the Ministry of Industry and Trade collected data from the outstanding e-commerce firms. The survey’s result revealed that the estimation of e-commerce sales per online buyer accounted for approximately $120 in 2013. Purchasing items were fashion, cosmetics products (62%), technology and electronic products (35%), household products (32%), air tickets (25%) and others. Most of online shoppers paid in cash (74%), while payments via bank accounts and via intermediate payments in e-comerce websites were 41% and 8% respectively.
Besides, 57% of Internet users purchased items online and the B2C e-commerce sales were estimated $2.2 billion.
Source: Ministry of Industry and Trade
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