There are two possible routes for an AI visit.

1. Pre-learning by AI

The information seeker (a human at the end) sees the answer that the AI generates using the results of its pre-learning. For example, if our company has posted an article about the education industry in Vietnam, the AI has ” read” that article in advance. When the information seeker asks a question such as “Tell me about the extracurricular activities in Vietnam,” the AI combines it with other information to generate an answer.

2. Real-time search by AI for each question

For example, when searching about the current situation regarding extracurricular activities in Vietnam, the AI performs an internet search and generates an answer by combining this with its pre-existing knowledge.

As for which is more common, it’s probably number 1. Of course, there are cases where number 1 and number 2 are used together to generate an answer.

However, the problem here is that in either case, the person asking the question will probably not go out of their way to click and visit our website.

Zero click phenomenon that is currently making waves in the world – simply looking at the search results and not visiting individual sites.

As an exception, if you search for a market research company in Vietnam, there may still be cases where people click and visit our company. This is because they want to know about “companies”. Overall, it would not be surprising if “only AI remains ” as the main visitor to our company.

Growth stopped 3 months ago

The following graph shows the time series.

Percentage of B&Company users in the last 8 months (by source)

Unit: %

Looking at the past eight months, the proportion of visitors from AI began to increase from fall to winter last year and then rose sharply in January this year. If it continued like this, AI would have surpassed traditional search in one or two years.

On the other hand, the pace has slowed since January. Both graphs have remained flat up to the present.

The reason is unclear, but it may be related to the fact that Google has started displaying “AI summaries” in its international search since the middle of last year. The majority of people who have not yet used AI can now benefit from it simply by continuing to use Google search.

If so, does that mean the trend toward AI has stopped? Even if it is under the name of Google, if it becomes “zero click”, where you just see the “AI summary” and don’t click, it will be the same as a shift to AI. If you think about it that way, the shift from search to AI is an inevitable trend, regardless of the exact timing.

Conclusion

We write this article quickly in response to the NEWSPIKS article below.

https://newspicks.com/news/14118689/body/

Any company can easily perform a website traffic analysis. However, there isn’t much information about a specific company that is publicly available, so I thought that if I released it now, some people might find it interesting.

I foolishly thought that this would ultimately lead to an increase in traffic to our website.

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