B&Company’s compilation

Complementing these users is a rapidly expanding ecosystem of solution providers such as FPT, ABB, Siemens, Bosch Rexroth, Mitsubishi Electric,… These firms supply the core technologies that enable digitalized production, from robotics, PLCs, and SCADA systems to AI inspection, digital twins, and industrial IoT platforms.

B&Company’s compilation

International dominance with Local capability building

This player landscape reveals several important insights about Vietnam’s smart manufacturing market structure. First, international corporations dominate the market, particularly South Korean, American, German, and Taiwanese companies with decades of global manufacturing expertise. These multinationals bring advanced technologies, substantial capital investment, and integration into global supply chains.

Samsung’s position as the largest foreign investor with USD 22.4 billion demonstrates a sustained long-term commitment, while its 306 domestic suppliers and smart factory consulting programs actively develop local manufacturing capabilities[15]. The company’s USD 62.5 billion revenue in 2024 illustrates the massive scale of operations, with approximately half of Samsung’s global smartphone production now concentrated in Vietnam. They have had 2 billion mobile handsets since 2009, and the new USD 1.8 billion OLED factory investment signals continued expansion into higher-value display technologies.

Domestic Champion emergence

Domestic Vietnamese companies like FPT Corporation are rapidly developing competitive capabilities in software, artificial intelligence, and digital transformation services. These local champions understand Vietnamese market dynamics and regulatory environments while building technical competencies comparable to international standards.

For example, FPT’s establishment of Vietnam’s first AI Factory equipped with thousands of NVIDIA H100 and H200 GPUs represents a quantum leap in indigenous AI infrastructure. The company’s USD 2.47 billion revenue and position as Southeast Asia’s largest IT services company, listed in Fortune Southeast Asia 500, demonstrate scale and credibility. FPT’s partnerships with global leaders like NVIDIA, Microsoft, Landing AI, and Mila-Quebec AI Institute provide access to cutting-edge technologies while maintaining sovereign AI capabilities[16].

Their commitment to training 50,000 AI specialists and 10,000 semiconductor engineers by 2030 directly addresses Vietnam’s workforce development priorities. The USD 30 million multi-year AI transformation MoU with a major Southeast Asian industrial conglomerate validates FPT’s technical capabilities and market positioning.

Accelerating Investment momentum

The smart manufacturing market shows increasing diversification in terms of technology focus areas. While hardware manufacturing remains dominant, software solutions, cloud platforms, artificial intelligence applications, and data analytics services are gaining prominence. This shift reflects the market’s maturation from basic automation toward comprehensive digital transformation. Recent market entries by companies like NVIDIA and TAILG indicate sustained foreign investor confidence in Vietnam’s smart manufacturing potential. These new entrants bring cutting-edge technologies in artificial intelligence, electric vehicles, and advanced manufacturing systems that will accelerate the market’s technological sophistication.

Actionable Implications

Joint ventures with Local partners

Successfully entering Vietnam’s smart manufacturing market requires strategies tailored to the country’s unique regulatory, technological, and workforce context – conditions that are strongly shaped by Vietnam’s rapid industrial transformation. Forming joint ventures or partnerships with local enterprises remains advantageous, even though most manufacturing sectors allow 100% foreign ownership under the Law on Investment 2020[17]. Only specific service-related industries (such as telecoms and logistics subsegments) retain 49% foreign ownership caps. Companies that collaborated with Vietnamese partners reported faster licensing, better government engagement, and improved market access – advantages that are crucial in a competitive and rapidly evolving industrial landscape.

Focus on High-value segments

Investors should prioritize high-value, technology-intensive segments that align with national development strategies. Vietnam’s government has explicitly identified smart manufacturing, AI-driven automation, semiconductors, and advanced digital technologies as priority sectors, as stated in Decision 667/QĐ-TTg (2024) and the national Industry 4.0 Strategy. The National Digital Transformation Program further targets 45% of manufacturing enterprises to adopt high technologies by 2030[18], indicating a strong policy-driven push toward advanced production systems. This direction is already visible in FDI trends: in 2023, 64.2% of registered FDI capital flowed into manufacturing projects, according to the Foreign Investment Agency[19]. Investors that emphasize technology transfer, training, and supply-chain integration consistently receive more favorable evaluations and support from provincial authorities.

Workforce development investment

Investing in Vietnam’s workforce capabilities is another critical success factor, especially given the country’s structural skills gap. Workforce development initiatives such as partnerships with technical universities, in-house academies, and apprenticeship programs address this gap while building long-term employee loyalty. Leading cases demonstrate the effectiveness of such investments: Samsung’s collaboration with MOIT has trained 200+ Vietnamese engineers in advanced manufacturing and productivity improvement, significantly enhancing local capabilities and operational performance[20].

Leverage Free Trade Agreements

Vietnam’s extensive free trade agreements provide another strategic lever for foreign manufacturers. With 15 active FTAs, including CPTPP, EVFTA, and RCEP, Vietnam now enjoys preferential access to markets representing 60% of global GDP (MOIT FTA Report)[21]. The EVFTA alone helped increase EU-Vietnam trade by 14.8% within its first two years, with notable growth in electronics and machinery exports. Structuring supply chains and production flows to maximize these tariff advantages can substantially boost competitiveness, especially for companies in electronics, machinery, and high-tech component manufacturing.

Engage with Industrial zones

Engagement with Vietnam’s industrial zones and economic authorities further strengthens market entry. As of 2024, Vietnam operates 400 industrial zones, with 300 active, and occupancy rates in key provinces like Bac Ninh and Binh Duong exceeding 80%[22]. These zones offer tax incentives, ready-built infrastructure, and streamlined administrative procedures. Importantly, the 2024 amendment via Vietnam’s Resolution 57-NQ/TW introduced special investment mechanisms that shorten approval times for high-tech, semiconductor, and strategic manufacturing projects in industrial zones and high-tech parks[23]. Selecting the right zone and engaging early with management boards can significantly reduce operational barriers.

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.

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[2] https://www.imarcgroup.com/vietnam-smart-manufacturing-market

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[9] https://www.tailg.com/newsinfo-166.html

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[11] https://sbiz.vn/blog/case-study-5/case-study-mo-hinh-quan-ly-kho-thong-minh-au-tien-va-lon-nhat-tai-viet-nam-cua-vinamilk-94

[12] https://fptsoftware.com/services/digital-technologies-and-platforms/artificial-intelligence

[13] https://new.abb.com/vn

[14] https://www.rockwellautomation.com/en-us/products/software/factorytalk/operationsuite/mes/automotive.html

[15] https://www.vietnam.vn/en/nha-dau-tu-nuoc-ngoai-lon-nhat-viet-nam-cung-viet-nam-vuon-minh

[16] https://fptsoftware.com/services/digital-technologies-and-platforms/artificial-intelligence

[17] https://english.luatvietnam.vn/legal-news/understanding-the-legal-framework-for-foreign-investment-in-vietnam-4729-100126-article.html

[18] https://vietnam.acclime.com/podcasts/transforming-vietnams-manufacturing-sector-from-low-cost-to-high-productivity/

[19] https://www.mpi.gov.vn/en/Pages/2023-12-29/FDI-attraction-situation-in-Vietnam-and-Vietnam-s-fh2c25.aspx

[20] https://vietnamnews.vn/economy/1654984/nic-partners-with-samsung-vietnam-in-developing-tech-talent.html

[21] https://en.baochinhphu.vn/ftas-facilitate-viet-nams-deeper-participation-in-global-supply-chain-111230803105008762.htm?

[22] https://www.vietnam-briefing.com/news/vietnams-industrial-zones-2025-2030-growth-outlook.html/

[23] https://vietnamnews.vn/economy/1666585/viet-nam-s-new-fast-track-policies-to-boost-high-tech-investment-environment-set-for-approval.html