The hybrid vehicle market in Vietnam stands at the cusp of a remarkable transformation, heralding a new era of sustainable transportation and green growth. Through this article, B&company will explore how hybrid vehicles are becoming a driving force for sustainable development in Vietnam's automotive sector.

Vietnam's organic food market is experiencing rapid growth as consumers increasingly prioritise healthy and green consumption. In this article, B&Company will analyse the organic food market’s dynamics and valuable insights for business.

Dear our valued customers and partners, Please note that our offices in Hanoi and Ho Chi Minh City will be closed for Independence Day from Sep 2, 2024 (Mon) to Sep 3, 2024 (Tue). We will reopen on Sep 4, 2024 (Wed) as usual

Vietnam's population is rapidly aging, with the number and proportion of elderly citizens rising steadily, especially in urban areas. This demographic shift is fueling increasing demand for nursing homes and senior care services

Market research (or “marketing research”) is not a new concept but is still not really understood and popular in Vietnam. In theory, market research is a process of collecting, processing, and analyzing information systematically to provide perspectives for managers and business owners, serving planning and decision making

The industry has experienced significant growth with projections indicating a 70% increase in nationwide cold storage capacity by 2028. In this article, B&Company will analyse Vietnam's cold chain industry, examining its current situation, growth drivers, challenges, key players, and future outlook.

Vietnam is experiencing a dramatic surge in mobile money adoption, revolutionizing the country's non-cash payment ecosystem. The Vietnamese government has been actively promoting mobile money as a key driver of cashless transactions, especially in rural, mountainous, and island areas where traditional banking services are limited.

In recent years, Vietnam has witnessed a significant surge in the popularity of running and trekking, driving substantial growth in the athletic footwear market. This trend has created new opportunities for both local and international brands.

In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals

In recent years, Vietnam has experienced a surge in the popularity of Japanese cuisine, leading to a proliferation of Japanese restaurants across the country. This trend reflects not only the growing appreciation for Japanese food among Vietnamese consumers but also the increasing Japanese expatriate community and tourism from Japan