Outdoor Advertising Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people. Topic Vietnam outdoor advertising Objective Understand Vietnamese comprehension and their judgement about recent outdoor advertising types Sample – 1,155 respondents – People who have seen outdoor advertising
Vietnamese Lifestyle Survey Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle Topic Vietnamese lifestyle in general Objective Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income Sample •906 respondents Research methodology
Banking Service Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers behaviour of banking service Topic Customer behavior of retail banking in Vietnam Objective Understand Vietnamese customer behavior in bank usage, customer’s future intention and effective approach to potential customers Sample – 1,323 respondents –
1. What is highlighted in this issue? In addition to the comprehensive analysis of the market itself, the issue covers a section of Vietnam Television Service Background that have significant impacts on the industry. B&Company also analyzes how the digital infrastructure and demographic features in Vietnam will likely create change the landscape of Television Service Industry
1. Project Overview The cross-regional “Brand Asia 2014” project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands’ overall strengths, measure image trends, analyze customers’ perceptions and other factors that has influence on brands’ performances. It was conducted in 27 large cities of 12 Asia countries from December 2013 to January 2014 by
* Researched area: Hanoi and Ho Chi Minh city * Time : 05/2009-06/2009 * Survey method : Face-to-face interview at appointed places * Target : interviewees aged from 20 to 60 Excutive summary* Demographic profile * Household finances * Media access * Personal consumption trends and lifestyle * Household