Affectiveness of applying e-commerce in Vietnam 2013

011월2014

B&Company

29-10-2014

The survey’s results showed that 5% of online purchasers were very satisfied, 29% were satisfied, 62% felt neutral and 4% were dissatisfied.
The obstacle of online shopping to respondent were the quality of products or services worse than advertised (77%); price not lower than buying from traditional shops (40%); unprofessional logistic services (38%); afraid of personal privacy disclosure (31%); and complicated online order procedures (29%).
Besides, the reason why people did not purchase online that had the highest percentage was the difficulties in examining quality of products as the features of products not as advertised (59%).
However, 88% respondents will continue to purchase items online in the future; 12% remaining will go back to conventional shopping.
출처: 산업통상부
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