Affectiveness of applying e-commerce in Vietnam 2013

01 Jan 2014

By: Admin

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The survey’s results showed that 5% of online purchasers were very satisfied, 29% were satisfied, 62% felt neutral and 4% were dissatisfied.
The obstacle of online shopping to respondent were the quality of products or services worse than advertised (77%); price not lower than buying from traditional shops (40%); unprofessional logistic services (38%); afraid of personal privacy disclosure (31%); and complicated online order procedures (29%).
Besides, the reason why people did not purchase online that had the highest percentage was the difficulties in examining quality of products as the features of products not as advertised (59%).
However, 88% respondents will continue to purchase items online in the future; 12% remaining will go back to conventional shopping.
Source: Ministry of Industry and Trade
Data consolidated by B&Company Vietnam

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