Vietnam Briefing

Increase of the middle class in rural areas of Vietnam: The driver for modern retail
Rising rural incomes and changing consumption preferences in Vietnam are accelerating the shift from traditional wet markets to modern retail
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Summary of Outstanding M&A deals in Vietnam in 2025
This article reviews the most significant deals of 2025 and examines how they have shaped Vietnam’s evolving M&A and investment narrative.
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Starting business in Vietnam
Start an innovative Start-up in Vietnam: A brief guide to market entry
In 2025, Vietnam had more than 195,000 newly registered businesses, indicating a market that is open to new and innovative business models.
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Vietnam healthy drink market: Some key updates in 2025
The healthy drink market in Vietnam gained visible momentum in 2025 owing to both policy signals and shifting consumer preferences.
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Vietnam biomass energy sector
Vietnam biomass energy: Growing drivers and key projects
Biomass energy is gaining increasing attention in Vietnam as part of the country’s broader renewable energy and green transformation agenda.
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Vietnam Consumer behaviors in Tet
Tet 2026: Consumer trends shaping the festive economy
Vietnam’s Tet 2026 reflects a shift toward value-conscious consumption, as consumers prioritize practicality while preserving traditional practices.
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Vietnam AI Market: Updates to 2025
Vietnam has emerged as one of the fastest–growing AI markets in Southeast Asia, ranking 5th in ASEAN in AI readiness with a score of 54.5.
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Vietnam energy drink market
Vietnam Energy Drink market: Key updates in 2025
Energy drink market in Vietnam is undergoing rapid structural change, creating both opportunities and challenges for investors.
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Farmer – Factory – Distribution linkage model in Vietnam: Current situation and development potential
The tripartite model linking farmers, factories, and distribution systems offers a solution to key challenges in production scale and quality.
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The decline of personal QR codes & the opportunity for specialized accounts for household businesses
Under Decree 70, the use of personal QR codes in Vietnam is expected to decline, urging household businesses to switch to specialized services.
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