– Persistent NTBs in ASEAN: While tariffs have largely been eliminated, Vietnamese exporters still face obstacles such as technical standards, complicated certification procedures, import licensing delays, and inconsistent implementation of SPS (Sanitary and Phytosanitary) and TBT (Technical Barriers to Trade) measures across member states.

– Impact on SMEs: Small and medium enterprises (SMEs) are the most vulnerable, as they often lack the resources to meet diverse and changing requirements across markets like Indonesia, Malaysia, or Thailand. These NTBs not only slow trade but also increase compliance costs.

– Sectoral examples: Vietnam’s seafood and agricultural exports have been especially affected. For instance, complex Halal certification in Muslim-majority countries or inconsistent food safety inspection rules make market access difficult.

– Proposed solutions:

• • Mutual recognition of standards: Promote inter-governmental agreements on standard recognition to reduce duplicated testing and inspection.
  • Digitalization of customs and licensing: Speed up processing times and reduce informal costs.
  • Regional cooperation platforms: Strengthen ASEAN institutional mechanisms to resolve NTB disputes and share best practices.
  • Public-private dialogue: Encourage feedback loops between government and business to align reforms with actual industry needs.

Future outlook

With ASEAN aiming to become a more integrated economic community by 2025, resolving NTBs is a critical step to unlocking the region’s full potential. B&Company remains committed to providing insights and supporting businesses—particularly SMEs and foreign investors—in navigating both policy and practical challenges.

For further consultation, insights, or collaborative opportunities related to ASEAN trade and investment strategies, stakeholders are encouraged to contact B&Company Vietnam.

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