In recent years, digital transformation (DX) has significantly impacted various sectors in Vietnam, with healthcare emerging as one of the most critical areas for DX application. The adoption of digital technologies in healthcare is rapidly enhancing the quality, efficiency, and accessibility of healthcare services across the country. This article explores the current state of digital transformation in Vietnam’s healthcare sector, highlights key challenges, and showcases the opportunities and innovations driving this transformation forward

As of 2023, Vietnam is estimated to have 100.3 million people, the third most populous country in Southeast Asia (after Indonesia and the Philippines) and ranks 15th in the world.

Explore the needs for nutritional beverages and adjacent categories, Compare between different groups and assess competitiveness landscape of client brand and others

Investigate on overview of franchising situation in Vietnam, and Potential candidate of franchising in elderly caring industry

Survey on functional foods among upper medium income people in Vietnam about attitude and brands popularity

The pharmaceutical retail sector in Vietnam has been rapidly growing, with significant potential due to the increasing focus on health and rising healthcare expenditure.

Vietnam's population is rapidly aging, with the number and proportion of elderly citizens rising steadily, especially in urban areas. This demographic shift is fueling increasing demand for nursing homes and senior care services

In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals

Vietnamese people are becoming more health conscious, especially after the outbreaks of COVID-19. Besides paying attention to a healthy lifestyle (such as maintaining a balanced routine and a good diet), using supplements is one increasing solution that consumers are seeking frequently. Statistics show that the total market doubled in 2019 (the year when the pandemic started) and kept a steady growth over the years.

In Vietnam, Japanese health supplement products  are quite familiar to the Vietnamese people with many brands and an increasing volume of imports each year. However, products from markets such as Singapore and the United States still dominate compared to those from other markets.