Vietnam Briefing

Wood products
Vietnam’s Wood industry in 2024 and Prospects for Sustainable development
In 2024, Vietnam's wood products industry continues to showcase remarkable growth, despite challenges in the global market.
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Market labor
Vietnam’s Labor Market and Future Trends
As Vietnam integrates further into the global economy, its labor must adapt to evolving demands driven by automation, globalization, and sustainability.
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Tet holiday and shopping habit of Vietnamese consumer
Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations
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Ecommerce market
Summary of Vietnam EC Market in 2024 and Prospect for the Future
Vietnam’s e-commerce market experienced remarkable growth in 2024, solidifying its position as one of Southeast Asia’s digital powerhouses. Driven by increasing smartphone penetration, a tech-savvy young population, and supportive government policies. As 2025 approaches and the future ahead, Vietnam’s e-commerce landscape is poised for transformation, sustainability efforts, and cross-border trade opportunities
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Japanese Functional Foods in Vietnam: Overview and Market Trends
The Vietnamese market for Japanese health supplements is experiencing significant growth, driven by rising health awareness and demand for high-quality products. Key categories include vitamins, beauty supplements, probiotics, and weight management products, with brands like DHC and Orihiro leading the way. Despite competition from South Korea, the U.S., and Australia, Japanese supplements stand out for their blend of traditional health principles and modern innovation
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Real Estate Vietnam
Situation of Retail Real Estate in Vietnam in 2024 and Prospect for 2025
Vietnam's retail real estate market continues to evolve rapidly, fueled by economic growth and shifting consumer behavior.
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Pumps market
Pumps in Vietnam: Market Trends and Future Opportunities
The pump market in Vietnam is growing, driven by rapid industrialization, urbanization, and the increasing demand for efficient water management.
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Vietnam school
Vietnam’s education development targets to 2030 and opportunities for foreign investors
As Vietnam moves toward 2030 development goals, the education sector presents various opportunities for foreign investors, especially in M&A.
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Vietnam Metro line
Urban Transportation Infrastructure in Ho Chi Minh City: Prospects from the Metro Line 1 Ben Thanh – Suoi Tien
Ho Chi Minh City's Metro Line 1 (Ben Thanh – Suoi Tien) represents a transformative step in the development of urban transportation infrastructure.
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Viet Nam's Investment Support Fund
Vietnam’s New Investment Support Fund: The Promotion of High Technology and R&D Segment
In a strategic move to position Vietnam as a global hub for high-tech innovation, the government has issued Decree No. 182/2024/NĐ-CP.
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