Vietnam Briefing

Changes in Consumer preferences in the Cosmetics industry in Vietnam: Opportunities for Japanese enterprises
The Vietnam cosmetics industry's growth is not only measured in market size, but also through shifts in consumer awareness and preferences.
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HCMC Vietnam
Vietnam–Japan IT Cooperation: Workforce Development and Future Potential 
Vietnam–Japan IT cooperation has evolved significantly over the past two decades, transitioning from simple outsourcing to strategic partnerships.
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U.S. Transshipment Tariff: A Challenge for Vietnamese Firms and an Opportunity for Japanese FDI Enterprises in Vietnam
Transshipment and origin fraud have become major concerns in U.S.–Vietnam trade, especially after the U.S.–China trade war intensified.
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The IT workforce market in Vietnam – Opportunities for collaboration with foreign enterprises
Over the past two decades, Vietnam has transformed into a key IT talent hub, with a workforce that is growing both in number and quality.
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Preschool Vietnam
The Vietnamese Preschool education market: Strong demand, quality competition, and the wave of foreign investment
With a growing demographic base and rising average income, the preschool education market in Vietnam is showing strong appeal.
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Strategy for selecting elderly care trainee partners in Vietnam for programs in Japan
With experience in education and labor market research, we propose core criteria for selecting educational institutions for the elderly care trainee.
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Health checkup
Periodic Health checkup in Vietnam: Breakthrough opportunities from growing demand
Periodic health checkup services are emerging as a field with strong development potential, opening opportunities for healthcare enterprises.
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Is it easy for an expat to live in Vietnam? Visa options, Living cost, Lifestyle, and Long-term prospects
With recent proposals like the 'golden visa' to attract global elites, Vietnam is signaling its openness to foreign talent and investment.
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Tightening management regulations on Online Sales of Hand-Carried Goods: An Opportunity for Official Imports
In recent years, online sales of hand-carried goods have become increasingly popular in Vietnam, particularly on e-commerce platforms and social media.
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Vietnam
Vietnam Officially Implements Provincial Restructuring and Two-tier Local Governance Model on July 1st
Vietnam has operated under a unified two-tier governance model nationwide since July 1st, 2025, marking a significant shift.
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