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In the past year, the readers were most interested in the Vietnamese market in a variety of sector included cosmetics& healthcare, F&B, retail, logistics, semi-conductor, etc. To update the latest news about Vietnamese market daily, please visit the News section on the B&Company website at here.
In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals. This trend is in line with the global movement towards clean beauty and sustainable living.
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Vietnam’s organic food market is experiencing rapid growth as consumers increasingly prioritise healthy and green consumption. The use of organic food in Vietnam has risen recently due to higher incomes, better living standards, health concerns after the COVID-19 pandemic, and increased environmental awareness. Strict organic standards in key export markets also affect local preferences.
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The convenience store market in Vietnam has seen robust growth, supported by urbanization, changing consumer lifestyles, and increased demand for convenience products. As of 2024, the retail sector in Vietnam, including convenience stores, is expected to grow significantly, reaching USD 276.37 billion and continuing its rapid expansion over the next few years.
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The fast food industry in Vietnam has experienced strong growth in recent years, reflected in the increase of chain stores and changes in people’s consumption habits. This article analyze the current situation and trends of the fast food market in Vietnam, and evaluate the potential of Japanese enterprises when participating in this market.
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Vietnam has a very high demand for plastic, using about 3.9 million tons of PET, LDPE, HDPE, and PP plastics per year, leading to a large amount of disposal. However, only a few amounts have been recycled.
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In Vietnam, Japanese health supplement products are quite familiar to the Vietnamese people with many brands and an increasing volume of imports each year. However, products from markets such as Singapore and the United States still dominate compared to those from other markets.
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In recent years, the beverage industry in Vietnam has witnessed a transformative shift, with increasing interest in health-conscious products reshaping the market. As consumers prioritize well-being and lifestyle improvements, the demand for healthy products, especially healthy drinks such as functional beverages, organic teas, and cold-pressed juices, fruit smoothies and plant-based milk has surged
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The cold chain industry has experienced significant growth with projections indicating a 70% increase in nationwide cold storage capacity by 2028. In this article, B&Company will analyze Vietnam’s cold chain industry, examining its current situation, growth drivers, challenges, key players, and future outlook.
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Vietnam’s coffee industry, which is the world’s second-largest coffee exporter, contributes significantly to the country’s economy. This article focuses on analyzing the current market trends, challenges, and future growth potential of the Vietnamese coffee industry, and also examines the opportunities for Japanese companies entering the market.
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Vietnam’s semiconductor industry is at a pivotal juncture, characterized by a blend of nascent development and substantial foreign investment. Currently, the country serves predominantly as an assembly hub for international technology companies, including giants like Intel, Samsung, and Foxconn.
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B&Company, Inc.
The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market. Please do not hesitate to contact us if you have any queries. info@b-company.jp + (84) 28 3910 3913 |