Vietnam's organic food market is experiencing rapid growth as consumers increasingly prioritise healthy and green consumption. In this article, B&Company will analyse the organic food market’s dynamics and valuable insights for business.

In recent years, there has been a significant shift in consumer preferences in Vietnam towards natural cosmetics. These beauty products for the face, eyes, and nails are made completely or partially from natural ingredients and contain low or minimal amounts of synthetic chemicals

In 2023 and early 2024, continuation of economic difficulties and reduced purchasing power have impacted many retail businesses. Street front rental properties  and modern retail supply both experienced lower occupancy rate than pre-2019 levels, taking example of Hanoi and Ho Chi Minh City (HCM). However, many signs of recovery have been observed

Vietnamese people are becoming more health conscious, especially after the outbreaks of COVID-19. Besides paying attention to a healthy lifestyle (such as maintaining a balanced routine and a good diet), using supplements is one increasing solution that consumers are seeking frequently. Statistics show that the total market doubled in 2019 (the year when the pandemic started) and kept a steady growth over the years.

Based on B&Company database, we created retail industry report in Vietnam with time scope from 2016-2022. Please see below for more information.

Vending machine market has begun to move

Online grocery shopping in COVID-19 outbreak

Emerging personal finance applications in Vietnam

Explosion of Competition in Vietnam Convenience Store Market 2018

Promote the competition in convenience store market (Oct 2014)