Rising rural incomes and changing consumption preferences in Vietnam are accelerating the shift from traditional wet markets to modern retail

Vietnam’s Tet 2026 reflects a shift toward value-conscious consumption, as consumers prioritize practicality while preserving traditional practices.

Supermarket sector in Vietnam is undergoing steady expansion as part of the broader transition toward modern retail.

Masan Group had a diversified consumer-retail ecosystem that integrates food, beverages, modern retail, branded meat, and high-tech materials.

In Hanoi’s dynamic retail scene, the "Shop in the Alley" model has emerged as a strategic approach, especially for small businesses.

The location shift of F&B businesses in Vietnam from street-front premises to shopping malls represents a significant change in the retail market.

Japanese retailers are expanding in Vietnam thanks to vibrant consumer demand, strong urbanization, and the appeal of modern retail models.

The Vietnamese consumer electronics retail market has experienced rapid growth driven and is now reaching a turning point.

B&Company recently shared insights on the convenience store (CVS) market in Vietnam during an interview with Bloomberg Businessweek Vietnam. One of the biggest challenges facing CVS chains in Vietnam is the issue of cost.

In a recent interview with Vietnam Investment Review, B&Company shed light on the dynamic shifts occurring in Vietnam’s retail market. The retail landscape in the country is currently witnessing a sharp contrast between the growth of domestic and international brands. You can refer to the content that B&Company provided in the interview below.