In recent years, online sales of hand-carried goods have become increasingly popular in Vietnam, particularly on e-commerce platforms and social media.

Hanoi is experiencing rapid growth in the middle and upper-class populations, presenting opportunities for the premium grocery sector.

Franchising has become a new trend in Vietnam's growing food and beverage market, with the growth of the country's economy and the middle class.

In Q1 2025, the pharmaceutical retail market in Vietnam witnessed many fluctuations, especially the decline of the An Khang pharmacy chain.

Vietnam's retail market is experiencing a significant transformation, marked by the rapid expansion of Chinese retail brands.

This article analyzes the current Vietnamese hair care market and the potential for cooperation with foreign enterprises.

Vietnam’s convenience stores have undergone a remarkable transformation in recent years, with the demand for modern retail formats has surged

This article analyzes challenges in selecting a business location and proposes an approach to help businesses evaluate and make decisions effectively.

Vietnam’s modern trade sector has expanded rapidly in recent years, driven by rising consumer income and shifting shopping behaviors.

Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations